Full Moon سوشل ميڊيا اشتهار by Fabiano Dalmacio is a highly esteemed winner of the very prestigious 2021 A' Design Award چاندي انعام in اشتهاربازي، مارڪيٽنگ ۽ رابطي جو ڊيزائن Competition Category.
چاندياشتهاربازي· 2021
Full Moon سوشل ميڊيا اشتهار
Client: Rothco, part of Accenture Interactive
A' Design Award چاندي انعام Winner in اشتهاربازي Category
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The Design
About Full Moon سوشل ميڊيا اشتهار
فُل مُون (پورو چنڊ) هڪ سوشل ميڊيا اشتهار آهي جيڪو گنيس لاءِ ٺاهيو ويو. هي بصري تصوير 2020ع جي هالووين رات تي فيس بوڪ ۽ انسٽاگرام جي فيڊز ۽ اسٽوريز ۾ شايع ٿي، جڏهن سڄي دنيا ۾ هڪ ناياب نيرو چنڊ نظر آيو. هي تصوير ايڊوب فوٽوشاپ ۾ ريٽچنگ ۽ فوٽو مينيپوليشن ذريعي تيار ڪئي وئي. هاءِ ريزوليوشن چنڊ جا حوالا، برانڊ جون تصويرون ۽ بيئر جا ٽيڪسچر پرتن ۾ گڏي هڪ واحد تصوير ٺاهي وئي. مقصد اهو هو ته چنڊ ۽ بيئر جي گلاس جي وچ ۾ هڪ سادي ڳنڍ ذريعي عالمي گفتگو ۾ شامل ٿجي.
The Recognition
About the A' Design Award چاندي انعام
Full Moon سوشل ميڊيا اشتهار A' Design Award چاندي انعام جو کٽيندڙ آهي، غير معمولي حد تائين معزز اعتراف جيڪو اعليٰ ترين درجي جي، شاندار ۽ متاثر ڪندڙ ڊيزائنن کي ڏنو وڃي ٿو. چاندي جا کٽيندڙ تمام گهڻا روشن ۽ انتهائي تخليقي ڪم آهن، جيڪي پنهنجي ڊيزائنرن جي شاندار مهارت، صلاحيت ۽ ذڪاوت کي ظاهر ڪن ٿا. Full Moon سوشل ميڊيا اشتهار کان اميد ڪئي وڃي ٿي ته اهو هڪ شاندار نمائشي ڪم هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ ڳوڙهي جدت وارو. هي ڊيزائن جنهن A' Design Award چاندي انعام کٽيو آهي، هڪ انتهائي قابل ذڪر، ساراهيل ايجاد آهي جيڪا فائدو ڏئي ٿي ۽ فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون وڌائي ٿي. Full Moon سوشل ميڊيا اشتهار هڪ اهڙي تخليق آهي جنهن تي گهڻا حسد ڪن ٿا، جيڪا خواهشون جاڳائي ٿي، مثبت جذبا آڻي ٿي ۽ حيرت ۽ تعجب جي چڻنگ ٻاري ٿي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- While the whole world was talking about this curious full moon, Guinness became part of the conversation by posting this unique visual to light up social media feeds on Halloween night.
- Dimensions & Packaging
- Facebook & Instagram feed/stories.
- Tags
- beer, Guinness, halloween, moon, Ireland
- Production Technology
- The project was designed on Adobe Photoshop through retouching and photo manipulation using high resolution images. The final image is a combination of layers using moon references, Guinness images and beer textures.
- Design Challenge
- The biggest challenge involved retouching and photo manipulation to find the right visual balance. This was achieved on Photoshop by combining different layers with images from the archive and brand assets like the creamy foam photography.
- Research
- Using the visual database from websites like Google and Nasa, a vast image research was made and a rich archive was created to be used as reference while developing the project. Then these images were combined and compared with brand assets to create the final visual.
- Inspiration
- A blue moon, as anyone who has heard the phrase might guess, is a rare phenomenon. A blue moon on Halloween visible all over the globe is even more rare. This unique event happened on 31 October 2020, and the next one will only happen on Halloween 2039.
- Project Duration
- The project was developed in October 2020 in Dublin, Ireland.
- Operation Flow
- The post reached 662,500 people in Ireland, driving 2,600
to the brand website - www.guinness.com - in only a few hours. - Team Members
- Advertising Agency: Rothco, part of Accenture Interactive
Chief Creative Officer: Alan Kelly
Executive Creative Director: Jen Speirs
Creative Director: Stephen Rogers
Art Director: Fabiano Dalmácio
Managing Partner: Zara Flynn
Account Director: Karen Austin
Account Manager: Susan Maguire
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