Tekio Collective Intelligence Agency طرفان Welfare Is Gold ايذائي روڪٿام واري حڪمت عملي انتهائي معتبر 2021 A' Design Award برونز انعام جو فاتح آهي ميٽا، اسٽريٽيجڪ ۽ سروس ڊيزائن مقابلي جي درجي ۾.
برونزسروس· 2021
Welfare Is Gold ايذائي روڪٿام واري حڪمت عملي
Tekio Collective Intelligence Agency طرفان
ڪلائنٽ: Tekio
سروس درجي ۾ A' Design Award برونز انعام فاتح
تصديق ٿيل ايوارڊ فاتح
ڊزائين #123234 لاءِ ايوارڊ جي حيثيت جي تصديق ڪريوڊزائن
Welfare Is Gold ايذائي روڪٿام واري حڪمت عملي بابت
ويلفيئر از گولڊ ميڪسيڪو جي هڪ وڏي کاڻ ڪن گروپ لاءِ ٺاهيل هڪ ايذائي روڪٿام واري حڪمت عملي آهي. هيءَ حڪمت عملي هر يونٽ ۾ ويلفيئر ڪميشنن، هڪ ڌيان ڏيڻ واري پروٽوڪول، هڪ گھڻي مواصلاتي پروگرام ۽ هڪ ويب ايپليڪيشن کي گڏ ڪري ٿي جيڪا هر ٺيڪيدار ڪمپني لاءِ هڪ ذاتي پروٽوڪول تيار ڪري ٿي. ڇاپيل ۽ ڊجيٽل مواد ۾ انفوگرافڪس، پوسٽرز، مختصر متحرڪ وڊيوز، ڪارٽون ۽ ميمز شامل آهن. هي پروٽوڪول مقامي ملازمن سان گڏجي ٺاهيو ويو ۽ کاڻ ڪن يونٽن پاران تصديق ٿيل آهي. هن جو مقصد ايذائي کان پاڪ هڪ ڪم واري ماحول جي ثقافت آهي.
سڃاڻپ
A' Design Award برونز انعام بابت
Welfare Is Gold ايذائي روڪٿام واري حڪمت عملي A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. Welfare Is Gold ايذائي روڪٿام واري حڪمت عملي کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. Welfare Is Gold ايذائي روڪٿام واري حڪمت عملي ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.
ڊزائن جي پسمنظر
پريس ڪِٽ
ڊزائنر طرفان فراهم ڪيل ڪريڊٽس، ٽيم ميمبرز ۽ ٽيڪنيڪل تفصيلات.
- منفرد خاصيتون
- We developed a strategy to attend and prevent harassment in the workplace of one of the largest mining groups in Mexico. A major cultural transformation will impact directly up to 8000 National Union Employees and contractors and indirectly to the more than 19,000 employees. The Harassment Prevention Strategy considers the integration of Welfare Commissions, an Attention Protocol, an intensive Communication Program, and a web app to deliver personalized protocols.
- ماپ ۽ پيڪيجنگ
- Several communications materials include a print version of the Protocol, infographics, animated short videos, posters, and memes. A personalized Protocol for each contractor is generated through the web app as a PDF. Variable dimensions.
- ٽيگ
- Strategic design, culture transformation, mining, harassment, harassment protocol, cartoons
- پيداواري ٽيڪنالاجي
- Printed and digital materials were produced. A web-app allowed a massive workshop to co-create a personalized protocol downloadable for each of the more than 55 contractor companies. Creative memes were another resource to convey meaningful messages that enhanced one on one distribution. These alternative channels helped promote the engagement of the community.
- ڊزائين چيلينج
- We faced the challenge of changing the culture of a mining tradition of over 500 years old. The work involved managing the communication of multiple stakeholders. Work at the mine is characterized by stressful environments and high control of activities. The strategy compounds an attention mechanism regarding Welfare Commissions in each unit, a communications campaign, and an extensive protocol with a restorative justice approach.
- تحقيق
- The definition of the situation includes an integrative perspective (on-site anthropological study, cabinet research, review of the state legislation, review of existing programs and communication), coupled with participatory sessions with local employees, as well as the validation with the legal apparatus of the organization.
The Harassment Prevention Protocol was co-designed and validated by the different mining units to serve more than 15,000 employees. - الهام
- To address a sensitive subject as harassment in a stressful environment a participatory process helped to understand the complexity and the local jargon. A supportive infrastructure had to be set before launching a communication campaign. Cartoons help portray everyday situations where a shadow represents the underlying danger of aggressive behaviors often normalized. Resources such as memes and an adaptation of popular songs were part of the communication strategy to deliver the main messages.
- منصوبي جو عرصو
- On August 17, 2020, the Fresnillo plc Harassment Prevention Protocol was launched and is currently ongoing to integrate directly up to 8000 employees of the mining group in Mexico in 2021.
- عمل جو فلو
- Since the harassment protocol was launched, trust in the process has grown over time. Due to this new protocol, several cases have been worked out jointly with the Union and solved positively for the victims. This joint effort guarantees a process based on confidentiality, efficiency, justice, and accessibility leading to a massive cultural transformation free of harassment at the workplace.
- ٽيم ميمبر
- Mervyn Cruz
Ana Lacorte
Marcela Quintana
Tania Pineda
Guadalupe Isaac
Salvador Alcántara
Óscar Hernandez
Fernando Tapia
Citlalli Mazariegos
VIRK - تصوير ڪريڊٽ
- Image #1 Photographer Enrique Arechavala Garay, 01_TEKIO_Fresnillo Main, 2021
Image #2 Graphic Designer Citlalli Mazariegos, 02_TEKIO_Protocol mockup, 2021
Image #3 Graphic Designer Citlalli Mazariegos, 03_TEKIO_Posters mockup, 2021
Image #4 Graphic Designer Citlalli Mazariegos, 04_TEKIO_Web-app mockup, 2021
Image #4 Graphic Designer Citlalli Mazariegos, 05_TEKIO_Brochure mockup, 2021
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