I Love You From Afar سماجي by Alvaro Gonzalez and Renato Galecio

I Love You From Afar سماجي by Alvaro Gonzalez and Renato Galecio is a highly esteemed winner of the very prestigious 2021 A' Design Award برونز انعام in اشتهاربازي، مارڪيٽنگ ۽ رابطي جو ڊيزائن Competition Category.

برونزاشتهاربازي· 2021

I Love You From Afar سماجي

by Alvaro Gonzalez and Renato Galecio

Client: Inbrax

A' Design Award برونز انعام Winner in اشتهاربازي Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About I Love You From Afar سماجي

وبا جي شروعات ۾، جڏهن چلي ۾ هر ڪو قرنطيني ۾ هو، سڀ مينيسو اسٽور بند هئا، ۽ پنهنجي سامعين سان عزم برقرار رکڻ لاءِ، "آئي لو يو فرام افار" مهم ٺاهي وئي، جيڪا 100% آن لائن عمل ۾ آندي وئي ۽ صارفين کي بند رهڻ دوران تفريح ڏيڻ لاءِ هزارين خيال فراهم ڪيا.

The Recognition

About the A' Design Award برونز انعام

I Love You From Afar سماجي A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. I Love You From Afar سماجي کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. I Love You From Afar سماجي ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: At the beginning of the pandemic, when everyone was in quarantine in Chile, all MINISO stores were closed and to maintain the commitment to its audience, the I Love You From Afar campaign was created, which is executed 100% online delivering thousands of ideas to entertain your consumers while they were locked up.
Dimensions & Packaging: Stories, Posts, Carrousels
Tags: Inbrax, Miniso, Chile, I Love You From Afar
Production Technology: Social Media, Vectorial Illustrations, Illustrator
Design Challenge: The challenge was to generate hundreds of designs and characters to maintain communication and be in concert in a pandemic with the Miniso lovers.
Research: Chile had recently entered quarantine and Miniso had to create an authentic way to maintain contact with them, especially since all its stores were closed.
Inspiration: Entertaining and giving love to all the followers of MINISO in Chile was the mission that inspired the realization of this campaign, which at the same time, in addition to giving love, was educating users on how to prevent the spread of Covid-19.
Project Duration: We designed a series of mandalas with the themes of the main Miniso characters and they were made available on social networks for everyone to intervene with their designs and drawings, which were also amplified with well-known influencers of the brand in the local market.
Patents: Miniso, Inbrax
Team Members: Pedro Antolín
Pancho González
Renato Galecio
Álvaro González
Image Credits: Miniso, Inbrax