After a Bird Fell Down تصويري ڪتاب by Shu Wei Chang

After a Bird Fell Down تصويري ڪتاب by Shu Wei Chang is a highly esteemed winner of the very prestigious 2022 A' Design Award برونز انعام in ڇپائي ۽ شايع ٿيل ميڊيا ڊيزائن Competition Category.

برونزڇپائي· 2022

After a Bird Fell Down تصويري ڪتاب

by Shu Wei Chang

Client: Shu-Wei Chang

A' Design Award برونز انعام Winner in ڇپائي Category

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Colors

The Design

About After a Bird Fell Down تصويري ڪتاب

هڪ پرندي جي هيٺ ڪري پوَ کان پُٺ، هڪ اهڙو تصويري ڪتاب آهي، جو هول بوڪ (سوراخ وارو ڪتاب) ۽ پاپ اپ ڪتاب جي بناوت کي پاڻ ۾ ملائي ٿو. ڪتاب جي ماپ 105 x 150 ملي ميٽر آهي، ۽ ان جي ٿولهه لڳ ڀڳ 27 ملي ميٽر آهي، جو تقريباً ننڍي پرندي جي سائيز جي ويجهو آهي. جيئن جيئن ورق ورايا وڃن ٿا، تيئن سوراخ وڏو ٿيندو وڃي ٿو ۽ ٻوٽي جو ڪومر مٿي کڙو ٿيندو وڃي ٿو، جڏهن ته ڪتاب پاڻ سنهو ٿيندو وڃي ٿو. سرورق اڇو آهي، جنهن تي ريتي جهڙي بناوت آهي ۽ ان ۾ هڪ گھري ٺهيل کو�ھڙي اندر سائي پَر (پکي جي پَر) جي ڇاپي سان شفاف اسٽيڪر لڳايل آهي. اهو ڊيزائن اهو ظاهر ڪري ٿو ته گذرندو وقت پاڻ سان گڏ نقصان ۽ نئون ڦُٽاءُ، ٻئي کڻي اچي ٿو.

The Recognition

About the A' Design Award برونز انعام

After a Bird Fell Down تصويري ڪتاب A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. After a Bird Fell Down تصويري ڪتاب کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. After a Bird Fell Down تصويري ڪتاب ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: By combining the structure of hole books and pop-up books, this picture book adopts "volume of book pages" into its narrative. While reading, readers would find out the hole bigger and the sprout taller page by page. With A6 size and thickness which is almost three centimeters, the book size is as big as the dead body of a bird. While readers turn each page and make the book thinner, they can feel that the body of a bird gradually disappears at the same time.
Dimensions & Packaging: 105mm x 27mm x 150mm, 15pages, back taping, debossing and a transparent sticker on cover
Tags: graphic design, editorial, book design, picture book, hole book, pop-up book, artist's book
Production Technology: In terms of color, the whole book is purely white as possible. Wish such kind of emptiness could make readers relate to "time," something we cannot see but can feel. Besides, there is no words shown on book cover. Instead there is a debossed rectangular pit where a transparent sticker printed with a green feather is at. It looks like a photo frame sealing a feather, which symbolizes that this book seals the death of the bird in this story.

Second, paper with sand-like texture is chosen for the cover. Hope readers can feel like touching the ground; that is, where this story happens.

Third, the copyright page is decorated with blue sky and is the very beginning of this story as well. So, when readers open this book, they would not only read the sentence, "A bird fell down onto the ground," they can dive into this story from the bird's-eye view from the sky.
Design Challenge: The most difficult part is how to actualize the binding. Before the final version, the design was revised three or four times. At the beginning, this book was envisioned to be the board book for babies. With the binding method which thick cardboard was pasted in pairs, it was planned that there would be a hole within this book. Yet, it would be almost impossible to make holes on each page aligned. In addition, if
chosen paper is thicker than 1 mm, it couldn't be printed or even bound. After long discussions and several revisions, 0.5mm cardboards with spine taping is chosen. Such binding needs more glue than ordinary books to bind pages firmly. It jams pages as well. So, after the printer made several experiments to find out the most suitable way for flipping through, it became the book you see now.
Inspiration: It's a story about seeds germinating after a bird died and fell down onto the ground, and the end but also the beginning of life. Via increase and decrease of its volume, this book want to bring out the plot and core concept: "there are two sides to life.", and make readers realize that time passing are not simply about reduction and death. Increase and birth are also what time passing brings.