WWI Cultural Trail گائيڊ بڪ، نقشو by Martino Spreafico

WWI Cultural Trail گائيڊ بڪ، نقشو by Martino Spreafico is a highly esteemed winner of the very prestigious 2022 A' Design Award لوهه انعام in ڇپائي ۽ شايع ٿيل ميڊيا ڊيزائن Competition Category.

لوههڇپائي· 2022

WWI Cultural Trail گائيڊ بڪ، نقشو

by Martino Spreafico

Client: Emanuela Spedicato, SeTe srl

A' Design Award لوهه انعام Winner in ڇپائي Category

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Verified Award Winner

Verify Award Status for #136363

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About WWI Cultural Trail گائيڊ بڪ، نقشو

پهرين عالمي جنگ ثقافتي ٽريل هڪ گائيڊ بڪ آهي جنهن ۾ اطالوي الپس جي هڪ جبلي ٽريل لاءِ هڪ فولڊنگ نقشو شامل آهي. ڪتاب ۾ 94 صفحا آهن ۽ ان جو ماپ 185 کان 235 ملي ميٽر آهي. آخري صفحي تي هڪ ڪاغذ جي مُڙَ ۾ 1 کان 25000 اسڪيل وارو نقشو رکيل آهي، جيڪو کُلڻ تي 700 کان 700 ملي ميٽر ٿي وڃي ٿو. ٽريل جا اَٺ مرحلا کين ڊگھائي، بلندي ۽ وقت جي تفصيلن سان بيان ڪيا ويا آهن. پراڻيون تصويرون، نظمون ۽ مختصر لکڻيون انهن ئي جبلن ۾ پهرين عالمي جنگ کي ياد ڏياري ٿيون. هڪ اونداهي سائي رنگ جي پيلٽ ۽ ٽائپ رائيٽر طرز جا فونٽ ان دور جي عڪاسي ڪن ٿا. هلندڙ سياح رستي تي رڳو هلڪو نقشو کڻي هلي سگهن ٿا.

The Recognition

About the A' Design Award لوهه انعام

WWI Cultural Trail گائيڊ بڪ، نقشو A' Design Award لوهه انعام جو کٽيندڙ آهي، معزز اعتراف جيڪو انهن سٺين ڊيزائنن کي ڏنو وڃي ٿو جيڪي چڱيءَ طرح ڊزائين ڪيل تخليقن کان متوقع پيشه ورانه ۽ صنعتي گهرجون پوريون ڪن ٿيون. لوهه جا کٽيندڙ پنهنجي خالقن جي وڏي مهارت، اعليٰ ماهري، ماهرانه سمجھ ۽ تخليقي صلاحيت ڏيکارين ٿا. WWI Cultural Trail گائيڊ بڪ، نقشو کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پياري تخليق هوندو جيڪو عملي ۽ جدت وارو آهي. هي ڊيزائن جنهن A' Design Award لوهه انعام کٽيو آهي، صنعت جا بهترين طريقا گڏ ڪري ٿو ۽ علم ۽ صلاحيت سان ڳنڍيل قابل ٽيڪنيڪل خاصيتون رکي ٿو. WWI Cultural Trail گائيڊ بڪ، نقشو جي سنجيدگيءَ ڪري عزت ڪئي وڃي ٿي ۽ اهو زندگيءَ جي معيار ۾ بهتري آڻڻ لاءِ ٺاهيل آهي جيڪا دنيا کي بهتر جڳهه بڻائڻ ۾ مدد ڪري ٿي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Design of this book has one purpose: melt together the visual of a contemporary ultra-trail run (fun, colors, athletic effort) with the cultural heritage of the WWI. That's why the art direction and the graphic design of the book uses symbols, fonts and graphics coming from another era but modernized in contemporary graphic design. The book itself is a plot between the description of the modern trail and the thoughts and stories of the people fighting in these mountains and glaciers during WWI. Modern outdoor guide, with a cultural to tell: the unique graphic design of the book is the visual result of this concept.
Dimensions & Packaging: The book is 94 pages within 18,5cm x 23,5cm. In the last page there is a paper fold with the map which (open) 70cm x 70cm.
Tags: book, world war I, map, cultural trail
Production Technology: The project concern a book and a 1:25.000 scale Cartographic Map. In order to give a touch of old and "army" (WWI) atmosphere, I developed an art direction visual (fonts and color palette) that could, just a bit, remind of those years and context. In order to to this, Adobe Illustrator, InDesign and Photoshop made their best. QGis was used to design the map.
Design Challenge: The main creative challenge was to communicate to the reader (and the hiker) that the territory of the trail (Val Camonica, and Adamello massive) is a beautiful natural area but also so rich of history. The tricky thing was to mix the "outdoor activity" and the "cultural activity". We didn't want to create a book concerning the World War I, nor a book concerning an outdoor ultra trail: these two main features are mixed to release the main message: a great mountain place rich of history.
Research: In order to set the trail and the story around it, it took severals cartographics and tracking skills supported by SeTe srl. Then, the knowledge of the territory was crucial to describe the stages (8 in tot.) of the track. This was the great job made by Emanuela Spedicato, Mario Sterli and Matteo Aielli. After collected all this, the creative design process started by searching inspirations, design mockeups and fit the map with the visual of the book.
Inspiration: I grew up in northern Italy, in the in the middle of the Alps between Valtellina, Dolomites and Swiss. I always loved mountains; but what I love most is the history within them, the history of the man who made that rocks and ice so important. I go up in the mountains too, hiking and climbing. In those moments I always think of how hard was life years ago, not to talk about fighting a war. I think of those people and I instantly admire them. They inspire me in my every day life.
Project Duration: The entire project took place between Valtellina, Valcamonica and Dolomites: the area surrounded by the trail. It took 4 months for planning, tracking the trail, design the book and create the map.
Operation Flow: The book is a 94 pages book with a fold that contains the map. Reader can fid informations about the trail and the history that rides in it. Once reader decide to hike one of the stage proposed, he can bring just the map (lighter than the whole book) and still find interesting details in it and also, of course, find his way on the right trail.
Team Members: Emanuela Spedicato
Mario Sterli
Matteo Aielli
Lorenzo Bertolini
Erica Ferrari