Vivo X80 ٻاهرين اشتهاري مهم by Output is a highly esteemed winner of the very prestigious 2023 A' Design Award چاندي انعام in اشتهاربازي، مارڪيٽنگ ۽ رابطي جو ڊيزائن Competition Category.

چاندياشتهاربازي· 2023

Vivo X80 ٻاهرين اشتهاري مهم

by Output

Client: Output

A' Design Award چاندي انعام Winner in اشتهاربازي Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Vivo X80 ٻاهرين اشتهاري مهم

Vivo X80 هڪ ٻاهرين اشتهاري مهم آهي جيڪا اسمارٽ فونن جي هڪ سيريز جي واڌاري لاءِ ٺاهي وئي آهي. عمارت تي مٿي رکيل چشمن کان سواءِ 3D اسڪرين جي بجاءِ، هي مهم زمين تي سڌو رکيل هڪ وڏي فرشي اسڪرين استعمال ڪري ٿي، ته جيئن ڏسندڙ ويجهڙائي کان ڏسي سگهن. مواد ستن حصن ۾ ترتيب ڏنل آهي ۽ شينزين ۽ شيان ۾ ڏيکاريو ويو. ٻه ريڊار ۽ انساني جسم جي گرفت واري ٽيڪنالاجي ڏسندڙن جي پوزيشن ۽ حرڪت کي ٽريڪ ڪن ٿا، ته جيئن تصويرون ڏسندڙن سان ردعمل ڏيکارين. ڊسپلي لاءِ ليزر پروجيڪشن ٽيڪنالاجي استعمال ڪئي وئي آهي.

The Recognition

About the A' Design Award چاندي انعام

Vivo X80 ٻاهرين اشتهاري مهم A' Design Award چاندي انعام جو کٽيندڙ آهي، غير معمولي حد تائين معزز اعتراف جيڪو اعليٰ ترين درجي جي، شاندار ۽ متاثر ڪندڙ ڊيزائنن کي ڏنو وڃي ٿو. چاندي جا کٽيندڙ تمام گهڻا روشن ۽ انتهائي تخليقي ڪم آهن، جيڪي پنهنجي ڊيزائنرن جي شاندار مهارت، صلاحيت ۽ ذڪاوت کي ظاهر ڪن ٿا. Vivo X80 ٻاهرين اشتهاري مهم کان اميد ڪئي وڃي ٿي ته اهو هڪ شاندار نمائشي ڪم هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ ڳوڙهي جدت وارو. هي ڊيزائن جنهن A' Design Award چاندي انعام کٽيو آهي، هڪ انتهائي قابل ذڪر، ساراهيل ايجاد آهي جيڪا فائدو ڏئي ٿي ۽ فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون وڌائي ٿي. Vivo X80 ٻاهرين اشتهاري مهم هڪ اهڙي تخليق آهي جنهن تي گهڻا حسد ڪن ٿا، جيڪا خواهشون جاڳائي ٿي، مثبت جذبا آڻي ٿي ۽ حيرت ۽ تعجب جي چڻنگ ٻاري ٿي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Design company created a seven-act massive naked 3D digital advertisement for The Vivo X80 series of phones, erected giant screens on the streets of Shenzhen and Xi'an to present an imaginative and well-made scene, and broadened the dimension and texture of brand communication. Will lead the audience into a visual complex composed of technological means, incredible audio-visual experience, rich content presentation, and accurate concept transmission.
Dimensions & Packaging: We select the most critical and influential outdoor places and set up giant screens directly on the ground for the audience to watch closely. Two radars are built to accurately grasp the position and movement of the audience with human body capture technology, driving the interaction between the content and the audience, making naked-eye 3D more than a visual spectacle.
Tags: Naked eye 3d, Interactive, Epic, Innovation, Creative
Production Technology: Laser projection technology, 3D naked eye technology.
Materials: Engineering projector, fusion controller, Rea frame, generator.
Design Challenge: How to bring the audience into a visual complex composed of cutting-edge technological means, shocking audio-visual experience, rich content presentation and accurate concept transmission.
Research: How to find the right screen to be erected directly on the ground for viewers to watch closely. At the same time, it is necessary to capture the position and action of the audience and drive the content to interact with the audience so that the naked-eye 3D is not a visual spectacle but a better landmark for opening photos and interactive entertainment. In the end, it was decided to erect giant screens on the streets of Shenzhen to attract more people.
Inspiration: Instead of the stereoscopic screen on the traditional naked-eye 3D building, create a giant floor screen cube. At the same time, the built-in radar, human body capture, and other technologies drive the content to interact with the audience so that the naked-eye 3D will not be a visual spectacle but also can interact with it, become the landmark of the new Internet celebrity card.
Project Duration: The project started in March 2022 and finished in April 2022, and was exhibited in Shenzhen and Xian at the same time.
Operation Flow: Through imaginative and well-made scenes, it broadens the dimension and texture of brand communication, bringing the audience into a visual complex composed of cutting-edge technological means, shocking audio-visual experience, rich content presentation and precise concept transmission.
Image Credits: Photographer: Xujie Yan