Funaging بزرگ-دوست طبقي جي رجسٽريشن by Ting-Han Chen

Funaging بزرگ-دوست طبقي جي رجسٽريشن by Ting-Han Chen is a highly esteemed winner of the very prestigious 2023 A' Design Award لوهه انعام in ميٽا، اسٽريٽيجڪ ۽ سروس ڊيزائن Competition Category.

لوههسروس· 2023

Funaging بزرگ-دوست طبقي جي رجسٽريشن

by Ting-Han Chen

Client: Play Design Lab

A' Design Award لوهه انعام Winner in سروس Category

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Verified Award Winner

Verify Award Status for #145605

View at A' Design Award Press Release Award Badge

Colors

The Design

About Funaging بزرگ-دوست طبقي جي رجسٽريشن

FunAging هڪ تعليمي خدمت آهي جيڪا اسمارٽ فون ايپ جا ڪلاس مهيا ڪري ٿي ته جيئن بزرگن کي سپورٽ ۽ بااختيار بڻائي سگهجي. طبقي جي معلومات بزرگن سان شيئر ڪئي وئي آهي لائين ذريعي، تائيوان ۾ وڏي عمر وارن ماڻهن جي وچ ۾ هڪ مشهور سماجي ايپ. تنهن هوندي، ڪيترائي بزرگ ماڻهن کي چئلينجن کي منهن ڏيڻو پوي ٿو جڏهن ڪلاسن لاءِ رجسٽر ٿيڻ جي ڪوشش ڪري رهيا آهن لائن تي ان جو انٽرفيس انهن لاءِ صارف دوست نه هجڻ جي ڪري. ھن مسئلي کي حل ڪرڻ لاءِ، ھي پروجيڪٽ ڪلاس جي رجسٽريشن جي عمل کي بھتر ڪرڻ لاءِ سينيئر سينٽرل سروس ڊيزائن جي سوچ کي استعمال ڪري ٿو. مڪمل ڊيزائن جي تشخيص ڪرڻ سان، اسان صارف تجربو (UX) مسئلن جي سڃاڻپ ۽ پتو ڏيون ٿا.

The Recognition

About the A' Design Award لوهه انعام

Funaging بزرگ-دوست طبقي جي رجسٽريشن A' Design Award لوهه انعام جو کٽيندڙ آهي، معزز اعتراف جيڪو انهن سٺين ڊيزائنن کي ڏنو وڃي ٿو جيڪي چڱيءَ طرح ڊزائين ڪيل تخليقن کان متوقع پيشه ورانه ۽ صنعتي گهرجون پوريون ڪن ٿيون. لوهه جا کٽيندڙ پنهنجي خالقن جي وڏي مهارت، اعليٰ ماهري، ماهرانه سمجھ ۽ تخليقي صلاحيت ڏيکارين ٿا. Funaging بزرگ-دوست طبقي جي رجسٽريشن کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پياري تخليق هوندو جيڪو عملي ۽ جدت وارو آهي. هي ڊيزائن جنهن A' Design Award لوهه انعام کٽيو آهي، صنعت جا بهترين طريقا گڏ ڪري ٿو ۽ علم ۽ صلاحيت سان ڳنڍيل قابل ٽيڪنيڪل خاصيتون رکي ٿو. Funaging بزرگ-دوست طبقي جي رجسٽريشن جي سنجيدگيءَ ڪري عزت ڪئي وڃي ٿي ۽ اهو زندگيءَ جي معيار ۾ بهتري آڻڻ لاءِ ٺاهيل آهي جيڪا دنيا کي بهتر جڳهه بڻائڻ ۾ مدد ڪري ٿي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Difficulties in registering the class for the elderly, such as unaware of key information during the process, unable to find specific function, or uncertainty for whether they have successfully registered the class, and so forth.

In this project, we use senior-centered service design thinking to review the overall class registration process to identify key UX problems. A set of systematic design diagnosis clarifies the design issues, with insightful design deliverables, to make the service more fluent and effective.
Dimensions & Packaging: 1. Optimized service workflow, UI elements and graphic assets;
2. MENU architecture, and Event Cards templates for LINE App.
3. Improved service logic and guidelines.
Tags: service design, elderly, senior-centered, accessible design, older adults, senior users, inclusive design, universal design, aging, senior citizens
Production Technology: We employ the following focus as our design approaches:
(1) Customer journey mapping;
(2) Sorting out the main axes of the customer journey;
(3) Consolidation of key touchpoints on the main axis;
(4) Interface design (UI/UX) on key touchpoints;
(5) Experience iterations.

Through implementation, we evaluate the direction of revision through the actual use by the elderly users, and the "experience iteration" goes back and forth many times, approaching the final and perfect design outcome.
Design Challenge: Since LINE has covered 95% of Taiwanese population’s social media use, deeply tied to the elderly’s daily social lives, it’s not practical to introduce new platforms to pull them out of what they have already accustomed to. However, LINE app doesn't provide open source code for flexible customization, thus we had to invent new techniques under LINE's technical constraints to align with elderly's cognitive capabilities.

For instance, some elderly can't remember which classes they have had registered. Hence, we design a pictorial card with class information to be saved on their smart phone as their reminder. Or, as it's not possible to adjust character spacing and line spacing, we use rephrasing and blank lines to enhance readability for the paragraphs. These details are not obvious, but play a big role.
Research: This project attempts to improve FunAging's online registration experience for the elderly. We used a more macro service design perspective to tackle interface operation problems under technical constraints. Through elderly-centered service design thinking, the percentage of elderly calling for help during the registration process has been decreased from 20% to 0 in a short period.
Inspiration: FunAging is an educational brand in Taiwan offering smartphone app courses of various topics to accompany and empower the elderly, enabling them to maintain a social life and enjoy learning new things.

FunAging disseminates the new course information with the elderly via LINE, a widely used social app in Taiwan, also among the elderly. But many newbies have difficulties in using it, especially in registering courses via LINE, as it does not optimize its overall design for the elderly.

How might we better redesign the overall service, especially for the course registration experience, for the elderly?
Project Duration: The project started in June 2022 and finished in Dec 2022 in Taipei.
Operation Flow: We identify 12 UX issues in the customer journey mapping. With corresponding elderly-first design prescriptions, a new service workflow is implemented, with user interface and design artifacts remodeled. In the end, the percentage of elderly calling for help during the registration process has been decreased from 20% to 0 in a short period.