Ecommuni Brochure نمائش تجربي سروس ڊزائن by Xi Zhu

Ecommuni Brochure نمائش تجربي سروس ڊزائن by Xi Zhu is a highly esteemed winner of the very prestigious 2023 A' Design Award لوهه انعام in ميٽا، اسٽريٽيجڪ ۽ سروس ڊيزائن Competition Category.

لوههسروس· 2023

Ecommuni Brochure نمائش تجربي سروس ڊزائن

by Xi Zhu

A' Design Award لوهه انعام Winner in سروس Category

81,443

Verified Award Winner

Verify Award Status for #150074

View at A' Design Award Press Release Award Badge

Colors

The Design

About Ecommuni Brochure نمائش تجربي سروس ڊزائن

ايڪموني برڪيور هڪ سروس ڊزائن آهي، جيڪا نمائش جي ايندڙن کي پنهنجي مرضي مطابق برڪيور ٺاهڻ جي سهولت ڏئي ٿي. ايندڙ نمائش دوران پراڊڪٽس جي ڀرسان لڳل NFC اسٽيڪرز کي ٽيپ ڪري نمائشي شيون چونڊين ٿا. چونڊيل شيون هڪ ڊجيٽل برڪيور ۾ گڏ ٿين ٿيون، جنهن کي هڪ ايپليڪيشن ۾ ايڊٽ ڪري سگهجي ٿو، جنهن ۾ لي آئوٽ تبديليون، ليبل ۽ ننڍڙا آئڪن شامل آهن. سرورق ڏسڻ جي رستي مان تيار ٿئي ٿو. برڪيور کي ڪاغذ تي تڏهن ئي ڇپايو ويندو آهي، جڏهن ايندڙ نمائش مان روانو ٿئي ٿو. ھن سان ڪاغذ جي فضول خرچي گھٽجي ٿي، ۽ گڏ ڪيل ڊيٽا نمائش جي صنعت جي مدد ڪري ٿي.

The Recognition

About the A' Design Award لوهه انعام

Ecommuni Brochure نمائش تجربي سروس ڊزائن A' Design Award لوهه انعام جو کٽيندڙ آهي، معزز اعتراف جيڪو انهن سٺين ڊيزائنن کي ڏنو وڃي ٿو جيڪي چڱيءَ طرح ڊزائين ڪيل تخليقن کان متوقع پيشه ورانه ۽ صنعتي گهرجون پوريون ڪن ٿيون. لوهه جا کٽيندڙ پنهنجي خالقن جي وڏي مهارت، اعليٰ ماهري، ماهرانه سمجھ ۽ تخليقي صلاحيت ڏيکارين ٿا. Ecommuni Brochure نمائش تجربي سروس ڊزائن کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پياري تخليق هوندو جيڪو عملي ۽ جدت وارو آهي. هي ڊيزائن جنهن A' Design Award لوهه انعام کٽيو آهي، صنعت جا بهترين طريقا گڏ ڪري ٿو ۽ علم ۽ صلاحيت سان ڳنڍيل قابل ٽيڪنيڪل خاصيتون رکي ٿو. Ecommuni Brochure نمائش تجربي سروس ڊزائن جي سنجيدگيءَ ڪري عزت ڪئي وڃي ٿي ۽ اهو زندگيءَ جي معيار ۾ بهتري آڻڻ لاءِ ٺاهيل آهي جيڪا دنيا کي بهتر جڳهه بڻائڻ ۾ مدد ڪري ٿي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is a sustainable service design provides better experience for visitors. In this project, visitors have changed from passive recipients of brochures to active selectors of exhibition contents. you can add your favorite exhibits to the personalized brochure through the simple NFC function and print it when leaving. The project improves the retention of the brochure, avoids the paper waste,and it provides authentic data to promote the virtuous cycle of the exhibition industry ecology.
Dimensions & Packaging: Service workflow design; printer design(430mm317*mm1085mm); NFC Sticker design(40mm*40mm); APP UI/UX design; Brand visual identity design: Logo, brochure, etc..
Tags: exhibition industry, brochure, service design, user experience design, interaction design, sustainable, communication
Production Technology: The NFC information input and acquisition technology used by this product is relatively mature. The inkjet printing technology and inductive binding function required by the printer can also meet the needs of high-quality, efficient and convenient exhibition printing.
Design Challenge: How to apply this service system to different exhibitions and create uniqueness is the difficulty of this project.
Research: Furniture exhibitions often attract many furniture brands and visitors. To pursue the advantage of exposure, the brand often prints excessive promotional materials and distributes them to the visitors, which not only increases the burden in the process of watching the exhibition, but also the visitors couldn’t obtain the truly interesting and useful information from the complex and massive information. Most promotional materials are piled up, forgotten and discarded, resulting in waste. This project aims to improve the personalized experience and alleviate the waste of paper publicity materials.
Inspiration: In recent years, exhibitions have produced a lot of waste in face of disorder commercial competition and poor visitors' experience. We hope to take the exhibition brochure as the starting point, optimize the exhibition experience while reducing waste, so that the visitors can focus on the experience of the product itself in the process of browsing, also promoting the sustainability and green development of the exhibition industry.
Project Duration: Launched in Hangzhou, China from January 2023, it is keeping on revising service designs according to feedback from customers’ experiences.
Operation Flow: Visitors can view products during the exhibition and add their favorites to their brochures through NFC technology. Personalized editing can be carried out for your own exhibition album, such as layout adjustment, label addition, emoji addition, etc. Meanwhile, personalized cover can be formed through the user's viewing route. When leaving, you can print the electronic brochure into a physical brochure
Team Members: Yucheng Yang
Xi Zhu
Yenan He
Yanglin Zhang