Blink App امیج ڪيمپين by Bloom GmbH Nuernberg is a highly esteemed winner of the very prestigious 2024 A' Design Award لوهه انعام in اشتهاربازي، مارڪيٽنگ ۽ رابطي جو ڊيزائن Competition Category.
لوههاشتهاربازي· 2024
Blink App امیج ڪيمپين
Client: andavis GmbH
A' Design Award لوهه انعام Winner in اشتهاربازي Category
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The Design
About Blink App امیج ڪيمپين
بلنڪ ايپ جي جديد ٽيڪنالاجي جي مهرباني سان، عمارتن جي صفائي ڪندڙ پنهنجن عملن کي مڪمل ڪنٽرول هيٺ رکي سگھن ٿا ۽ اهو سڀ ڪجهه حقيقي وقت ۾. امیج ڪيمپين ۾، هن بااختياريت کي واضح طور پيش ڪيو ويو آهي استعمال ڪندڙن کي سپر هيروز يا ايڪشن فگرز ۾ تبديل ڪندي، جيڪي خاص صفائي جي لوازمات سان ليس آهن. ميم کان متاثر پيغام "اهو لمحو جڏهن..." موٽيفس ۾ مزاح جو رنگ شامل ڪري ٿو. هي جرئتمند بصري نمائش ٻي صورت ۾ محتاط صفائي جي صنعت ۾ هڪ شاندار تضاد پيدا ڪري ٿي، پراڊڪٽ لاءِ ڌيان ڇڪائيندي.
The Recognition
About the A' Design Award لوهه انعام
Blink App امیج ڪيمپين A' Design Award لوهه انعام جو کٽيندڙ آهي، معزز اعتراف جيڪو انهن سٺين ڊيزائنن کي ڏنو وڃي ٿو جيڪي چڱيءَ طرح ڊزائين ڪيل تخليقن کان متوقع پيشه ورانه ۽ صنعتي گهرجون پوريون ڪن ٿيون. لوهه جا کٽيندڙ پنهنجي خالقن جي وڏي مهارت، اعليٰ ماهري، ماهرانه سمجھ ۽ تخليقي صلاحيت ڏيکارين ٿا. Blink App امیج ڪيمپين کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پياري تخليق هوندو جيڪو عملي ۽ جدت وارو آهي. هي ڊيزائن جنهن A' Design Award لوهه انعام کٽيو آهي، صنعت جا بهترين طريقا گڏ ڪري ٿو ۽ علم ۽ صلاحيت سان ڳنڍيل قابل ٽيڪنيڪل خاصيتون رکي ٿو. Blink App امیج ڪيمپين جي سنجيدگيءَ ڪري عزت ڪئي وڃي ٿي ۽ اهو زندگيءَ جي معيار ۾ بهتري آڻڻ لاءِ ٺاهيل آهي جيڪا دنيا کي بهتر جڳهه بڻائڻ ۾ مدد ڪري ٿي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Blink App from andavis GmbH digitizes many processes in the building cleaning industry, mobile and in real time. Bloom developed an image campaign for the company: In three motifs, Blink users become everyday heroes with supernatural powers. The message: Blink, that moment when you feel the power to do your job better or make your company fit for the future. The motifs were not photographed, but implemented in elaborate Photoshop composings.
- Dimensions & Packaging
- Striking image campaign in the relevant trade publications of the cleaning industry.
- Tags
- Brand Consulting, Brand Positioning, Content, Strategy, Messaging & Visual Idea, B2B Communication
- Production Technology
- The three campaign motifs impressively showcase how ordinary employees transform into everyday heroes with supernatural abilities. Through visual transformation, they turn into movie or superhero-like characters. The distinctive features of the hero figures, such as capes or personal equipment, have been recreated using ordinary cleaning utensils like sponges or towels. To achieve this effect, the accessories were carefully placed individually and adjusted for perspective and lighting. The elaborate Photoshop compositions and image editing for all three motifs were carried out by the prepress department of Bloom Advertising Agency. The result impresses with its photorealistic impression and doesn't give away any indication of digital compositing.
- Design Challenge
- Before the image campaign, a brand strategy had to be developed for Blink: This started with a comprehensive competitor analysis. What advantages does the Blink App offer compared to the competitors' offerings? Which benefits should be highlighted in particular? In individual interviews, relevant users - managing directors, system administrators, property managers - were asked about their requirements and expectations in daily practice. The new positioning of the Blink App was the basis for the image campaign: The Blink App gives employees unimagined powers.
- Research
- Bloom gained valuable analyses by using the Brand Master Plan (Your path to true size) - a modular brand development toolset consisting of four stages:
1.Auditing: kick-off workshop, desktop research, presentation
2.Positioning: target group workshop (managing directors, system administrators, property managers), brand value workshop, strategy presentation
3.Brand appereance
4.Staging - Inspiration
- Bloom's image campaign borrows from legendary and timeless superheroes and well-known movie characters such as Superman or Lara Croft, only equipped with cleaning accessories. In addition, the image campaign is inspired by the net culture phenomenon meme, in which humorous results are often created by combining images and text. In the campaign, the superhero motif meets the statement: That moment when...
- Project Duration
- The project started in September 2021 with brand positioning and target group definition using personas. Several communication lines were then developed on the basis of these findings and presented to the client in April of the following year.
Once the final campaign had been selected, the content of the motifs was developed further and finally implemented with elaborate composings. The campaign motifs appeared throughout Germany in late 2022, for example in the trade magazine "Rationell Reinigen". The motifs are also used on the company website as well as at trade fairs and customer events as life-size displays. - Team Members
- Creative Director: Stefan Maier-Wimmer
Art Director: Sebastian Hudl
Art Director: Markus Walter
Text: Dieter Scheuerer
Composing: Andre Krenz
Account manager: Ulrike Landauer
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