Travel Buddy برائوزر گيم by Stefan Maier-Wimmer is a highly esteemed winner of the very prestigious 2024 A' Design Award لوهه انعام in اشتهاربازي، مارڪيٽنگ ۽ رابطي جو ڊيزائن Competition Category.
لوههاشتهاربازي· 2024
Travel Buddy برائوزر گيم
Client: Holidayextras.de
A' Design Award لوهه انعام Winner in اشتهاربازي Category
Verified Award Winner
Verify Award Status for #153173The Design
About Travel Buddy برائوزر گيم
ٽريول بڊي هڪ انٽرايڪٽو ايڊونچر آهي جيڪو دلچسپ انداز ۾ هاليڊي ايڪسٽراز جي پراڊڪٽس کي ڏيکاري ٿو. پيرالڪس گيم ورلڊ هڪ مجازي سفر جو تجربو پيدا ڪري ٿو جيئن رانديگر نيويگيٽ ڪن ٿا. سفر جي ساٿي جي ڪردار ۾، رانديگر موڪلن جي منصوبابندي ۾ هڪ جوڙي جي رهنمائي ڪن ٿا، ڪامياب سفر لاءِ تجويزون پيش ڪندي. نصيحت هڪ مزاحيه سفر جي قسم جي ٽيسٽ ڏانهن وٺي وڃي ٿي، جيڪا ڪنهن جي موڪلن جي رويي کي ظاهر ڪري ٿي. پراڊڪٽ رينج جي ڳولا سان گڏ، رانديگر پنهنجي سفر جي ترجيحات بابت ڄاڻ حاصل ڪن ٿا.
The Recognition
About the A' Design Award لوهه انعام
Travel Buddy برائوزر گيم A' Design Award لوهه انعام جو کٽيندڙ آهي، معزز اعتراف جيڪو انهن سٺين ڊيزائنن کي ڏنو وڃي ٿو جيڪي چڱيءَ طرح ڊزائين ڪيل تخليقن کان متوقع پيشه ورانه ۽ صنعتي گهرجون پوريون ڪن ٿيون. لوهه جا کٽيندڙ پنهنجي خالقن جي وڏي مهارت، اعليٰ ماهري، ماهرانه سمجھ ۽ تخليقي صلاحيت ڏيکارين ٿا. Travel Buddy برائوزر گيم کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پياري تخليق هوندو جيڪو عملي ۽ جدت وارو آهي. هي ڊيزائن جنهن A' Design Award لوهه انعام کٽيو آهي، صنعت جا بهترين طريقا گڏ ڪري ٿو ۽ علم ۽ صلاحيت سان ڳنڍيل قابل ٽيڪنيڪل خاصيتون رکي ٿو. Travel Buddy برائوزر گيم جي سنجيدگيءَ ڪري عزت ڪئي وڃي ٿي ۽ اهو زندگيءَ جي معيار ۾ بهتري آڻڻ لاءِ ٺاهيل آهي جيڪا دنيا کي بهتر جڳهه بڻائڻ ۾ مدد ڪري ٿي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In the interactive browser game, graphic elements move parallactically as you navigate, creating a virtual travel experience. The player advises a couple on planning their vacation and gives tips for a successful trip. The advice provides the results for a humorous travel type test that reveals the player's own vacation personality. Meanwhile, the player also internalizes the wide range of products.
- Dimensions & Packaging
- As a browser game, there is a responsive design for laptops, smartphones, tablets, and other devices.
- Tags
- Content Strategy, Web Design, Digital Platforms, UX Design, Programming, Content Creation, B2C Communication, Moving Pictures & Movies, Gamification
- Production Technology
- In addition to concept and text, creative work also includes storytelling through parallax user experience. As the player navigates, they influence the movement of numerous graphic elements, creating an exciting and interactive journey. The changing positions of the objects were individually programmed for each affected element, resulting in a smooth parallax effect for the browser game.
- Design Challenge
- The creative challenge consisted of introducing the target audience to the company's wide range of products in a playful manner and internalizing their benefits through concrete examples. To determine how parallax navigation creates an impressive user experience, other games and media were analyzed.
- Inspiration
- Bloom developed the browser game "Travel Buddy" to introduce new Holiday Extras products. Gamification is used to address the player's personal level, and the multi-layered game mechanics enable users to learn more about themselves and their personal travel behavior.
- Project Duration
- The project started with the concept for a game mechanic, which was then wrapped in a story. Subsequently, designs for the look and feel were developed and the journey elements were illustrated. After the artwork, the programming of the game with its parallax effects and the result matrix of the travel type test began. The landing page went live in early 2023.
- Operation Flow
- The virtual journey is controlled by the player by scrolling or swiping on the screen. During the game, a total of seven questions about their travel behavior appear, which the player must answer. At the end of the game, the player receives the result of their travel type test and a shopping voucher as a reward.
- Team Members
- Creative Director: Stefan Maier-Wimmer
Art Director: Sebastian Hudl
Graphics: Ole Bornitz
Text: Jakob Wassenaar
Account Manager: Carina Härlein
Programming: Patrick Fürst
Programming: Gerald Gömmel
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