Rongbaohang BMW آٽوموبائيل ڊيلرشپ اندروني ڊيزائن by Yixian Chen

Rongbaohang BMW آٽوموبائيل ڊيلرشپ اندروني ڊيزائن by Yixian Chen is a highly esteemed winner of the very prestigious 2024 A' Design Award چاندي انعام in اندروني جڳه ۽ نمائش ڊيزائن Competition Category.

چانديانٽيرئر· 2024

Rongbaohang BMW آٽوموبائيل ڊيلرشپ اندروني ڊيزائن

by Yixian Chen

Client: CX Design

A' Design Award چاندي انعام Winner in انٽيرئر Category

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Colors

The Design

About Rongbaohang BMW آٽوموبائيل ڊيلرشپ اندروني ڊيزائن

رونگ بائو هانگ BMW هڪ آٽوموبائيل ڊيلرشپ جي اندروني ڊيزائن آهي جيڪا تيانجن ۾ واقع آهي. ان جو نقشو هڪ مسلسل گولائي واري گردش واري رستي جي پيروي ڪري ٿو. پهرين ۽ ٻي منزل جون ڇتيون نيري شفاف ايڪريلڪ پينلن سان ڍڪيل آهن، جيڪي ڊرائيونگ جي رستن ۽ وهندڙ پاڻيءَ جي لهرن جو تاثر ڏيڻ لاءِ ترتيب ڏنل آهن. اهي پينل پاڻيءَ جي پردي ۽ تلاءَ مان جڙيل پاڻيءَ جي منظرنامي سان هم آهنگي رکن ٿا. پائيداري هن منصوبي جي رهنمائي ڪري ٿي، ۽ روشنيءَ جو نظام مٿين درين تي لڳل ڪاٺ جي جهنگلن (گرلز) سان نئين سر تعمير ڪيو ويو. آفيس واري ايراضي گهٽائي وئي ته جيئن گراهڪن جي آرام واري جاءِ کي وڌايو وڃي سگهجي.

The Recognition

About the A' Design Award چاندي انعام

Rongbaohang BMW آٽوموبائيل ڊيلرشپ اندروني ڊيزائن A' Design Award چاندي انعام جو کٽيندڙ آهي، غير معمولي حد تائين معزز اعتراف جيڪو اعليٰ ترين درجي جي، شاندار ۽ متاثر ڪندڙ ڊيزائنن کي ڏنو وڃي ٿو. چاندي جا کٽيندڙ تمام گهڻا روشن ۽ انتهائي تخليقي ڪم آهن، جيڪي پنهنجي ڊيزائنرن جي شاندار مهارت، صلاحيت ۽ ذڪاوت کي ظاهر ڪن ٿا. Rongbaohang BMW آٽوموبائيل ڊيلرشپ اندروني ڊيزائن کان اميد ڪئي وڃي ٿي ته اهو هڪ شاندار نمائشي ڪم هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ ڳوڙهي جدت وارو. هي ڊيزائن جنهن A' Design Award چاندي انعام کٽيو آهي، هڪ انتهائي قابل ذڪر، ساراهيل ايجاد آهي جيڪا فائدو ڏئي ٿي ۽ فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون وڌائي ٿي. Rongbaohang BMW آٽوموبائيل ڊيلرشپ اندروني ڊيزائن هڪ اهڙي تخليق آهي جنهن تي گهڻا حسد ڪن ٿا، جيڪا خواهشون جاڳائي ٿي، مثبت جذبا آڻي ٿي ۽ حيرت ۽ تعجب جي چڻنگ ٻاري ٿي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is one of BMW's regulatory requirements for global construction to adopt green, low-carbon, and sustainable energy, so this case incorporates the concept of sustainability into every detail of the entire project. The design team restructured the overall lighting system and interspersed wooden grilles at the high windows, integrating the gentle natural texture with modern technology, so that the space could show a hazy and elegant charm in light and shadow.
Dimensions & Packaging: The total area of the exhibition hall is 3496 square meters, with the original office area occupying 535 square meters, customer lounge area of 568 square meters, and vehicle display area of 1105 square meters. After the renovation, the office space was reduced to 235 square meters, accounting for approximately 50% of the original area; the customer lounge area has expanded to 899 square meters, an increase of approximately 30%; while the vehicle display area now occupies 1170 square meters.
Tags: Interior, Commercial, Modern, Natural, Elegant, Store, BMW
Production Technology: In terms of engineering costs, since the cost of the integrated acrylic board exceeds Party A's budget, after repeated verification and revisions, the designer split the version in the original draft reasonably, customized acrylic parts of different sizes, and then assembled and installed them, which not only greatly reduced the cost, but also ensured the beauty of the landscape.
Design Challenge: Large projects often face a variety of challenges, mainly reflected in two aspects: labor and cost. To set up such a massive water curtain in this project, advanced calculations are required for temperature control, flow rate, orientation, waveform, and other parameters to ensure precise control. In the actual construction process, waterproofing and moisture-proofing of the floor are of utmost importance.
Research: This case is located in Binhai New Area, Tianjin. As the pearl of Bohai Bay, the region is blessed with a unique geographical advantage. It is currently the largest and highest-level 5S store in the region, which is also of great strategic significance. Based on the environment, designers extract the element of "water", allowing the ocean imagery that symbolizes vastness and wisdom to run through the entire space. Creating a top-down water system landscape through later soft decoration.
Inspiration: The BMW brand advocates satisfying the greatest wishes of customers with the latest science and technology and the most advanced ideas in a vast space and time, promotes BMW joy, which is deeply compatible with the lifestyle of contemporary people who pursue vitality, passion and freedom. The designer comprehensively considered the local environment, conformed to the urban spirit, and reinterpreted the existing space with sustainability as the design principle.
Project Duration: The project started in August 2022 in Tianjin and finished in January 2023 in Tianjin.
Operation Flow: Gently touch the button in front of the niche. As the secret door opens, the new car delivery workshop reveals its true appearance, full of tension in drama sense. The designer chose to build interior walls and soft decoration with simple forms interpreting complex expressions, allowing the focus of the space return to the product itself. At the same time, the construction of a sense of ceremony also provides consumers with sufficient emotional value.
Patents: Copyrights belong to Rex Duan, 2023.
Team Members: Yixian Chen
Image Credits: Image #1: Photographer Rex Duan, Rongbaohang BMW, 2023.
Image #2: Photographer Rex Duan, Rongbaohang BMW, 2023.
Image #3: Photographer Rex Duan, Rongbaohang BMW, 2023.
Image #4: Photographer Rex Duan, Rongbaohang BMW, 2023.
Image #5: Photographer Rex Duan, Rongbaohang BMW, 2023.