Rhythmic ڪتاب ڊزائين by Yiwen Zhang is a highly esteemed winner of the very prestigious 2024 A' Design Award لوهه انعام in ڇپائي ۽ شايع ٿيل ميڊيا ڊيزائن Competition Category.

لوههڇپائي· 2024

Rhythmic ڪتاب ڊزائين

by Yiwen Zhang

Client: Zhang-W

A' Design Award لوهه انعام Winner in ڇپائي Category

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Verified Award Winner

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The Design

About Rhythmic ڪتاب ڊزائين

رِدمڪ (Rhythmic) هڪ اهڙو ڪتاب آهي جيڪو ذهني صحت تي پنڪ ڪلچر جي مثبت اثر جو اڀياس ڪري ٿو. هن جي ڊزائين پنڪ جي انهن قدرن تي ٻڌل آهي جيئن پاڻ ئي ڪم ڪرڻ (ڊو اِٽ يورسيلف)، بغاوت ۽ خودي جو اظهار، ۽ اهو هڪ واضح بصري ٻولي ذريعي هڪ هم آهنگ موسيقياتي داستان جوڙي ٿو. ڳاڙهو، ڪارو ۽ اڇو رنگ بنيادي رنگن جي طور استعمال ڪيا ويا آهن. فونٽس ۽ گرافڪس کي هڪ مستحڪم گرِڊ ۾ رکيو ويو آهي، جيڪو مختصر فارميٽ ۽ تيز تال جو اظهار ڪري ٿو. ڪتاب جو ماپ 210 کان 140 ملي ميٽر آهي ۽ ان ۾ 92 صفحا آهن. رِدمڪ اي-بوڪ ۽ ٻاهرين پُٺ سان بٽرفلائي-فولڊ بائنڊنگ واري هارڊڪور ايڊيشن جي صورت ۾ پيش ڪيو ويو آهي. هڪ روشن چانديءَ رنگ جو ڪارڊ وچين صفحن کي نمايان ڪري ٿو.

The Recognition

About the A' Design Award لوهه انعام

Rhythmic ڪتاب ڊزائين A' Design Award لوهه انعام جو کٽيندڙ آهي، معزز اعتراف جيڪو انهن سٺين ڊيزائنن کي ڏنو وڃي ٿو جيڪي چڱيءَ طرح ڊزائين ڪيل تخليقن کان متوقع پيشه ورانه ۽ صنعتي گهرجون پوريون ڪن ٿيون. لوهه جا کٽيندڙ پنهنجي خالقن جي وڏي مهارت، اعليٰ ماهري، ماهرانه سمجھ ۽ تخليقي صلاحيت ڏيکارين ٿا. Rhythmic ڪتاب ڊزائين کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پياري تخليق هوندو جيڪو عملي ۽ جدت وارو آهي. هي ڊيزائن جنهن A' Design Award لوهه انعام کٽيو آهي، صنعت جا بهترين طريقا گڏ ڪري ٿو ۽ علم ۽ صلاحيت سان ڳنڍيل قابل ٽيڪنيڪل خاصيتون رکي ٿو. Rhythmic ڪتاب ڊزائين جي سنجيدگيءَ ڪري عزت ڪئي وڃي ٿي ۽ اهو زندگيءَ جي معيار ۾ بهتري آڻڻ لاءِ ٺاهيل آهي جيڪا دنيا کي بهتر جڳهه بڻائڻ ۾ مدد ڪري ٿي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For centuries, art and music have been helping people explore conflicts and themes that influence their actions, thoughts, and emotions. This project studies the positive impact of punk culture on social mental health. Based on the DIY, rebellion, and self in the punk spirit, it forms a coherent and interactive musical narrative style through solid visual language.
Dimensions & Packaging: Size 210mm x 140mm
Full book 92P
Hardcover-laminating
Tags: Print, Communication, Punk Art, Art Therapy, Graphic Design
Production Technology: It is circulated in the market in two ways - a sustainable ebook and a hardcover with collectible value. The hardcover uses rich butterfly-fold binding and high-quality printing materials to achieve the best authentic touch.
Design Challenge: Punk aesthetics is a revolution in the history of graphic design that ripped up the rules of neutral sans serif typography and the prevalence of Swiss minimalism. Integrating punk's unconventional and transformative spirit into art therapy can lead to a better understanding of the effects of art therapy and strike a balance while distinguishing it from traditional punk art and art therapy works. Through innovative forms of expression, it breaks the limitations of the definition, such as art created outside the boundaries of its official culture.
Research: Red symbolizes the definite emotional power of punk-catharsis, release, breaking the mold, and matching with black and white, the iconic colors of punk art, to brighten and enliven the picture. Embed fonts and graphics into a stable grid layout system to obtain a sense of balance and show significant punk music characteristics such as short formats, fast tempos, simple melodies and harmonies through different arrangements of fixed elements. The essence lies in the narrative expressiveness of music. Each page presents a variety of rhythmical sense to enrich the viewer's sensory experience.
Inspiration: Traumatic memories are usually encoded visually. Artistic creation can be used to understand traumatic experiences better, motivate creativity and unlimited imagination of self-expression, and thus establish a refuge for strong emotions. Inspired by personal experiences and influenced by DIY thinking, empowerment and the uncontrolled, homemade style of the punk spirit, the author uses self-concept reshaping as a creative archetype combined with visual art to express value cognition.
Project Duration: The project started in November 2022 and finished in November 2023, in New York.
Operation Flow: Using Adobe Indesign as the tool to edit and Design the book before print it. The paper was tested during the printing process and Bright silver card was used as a special material to highlight the center page to reach the climax.
Team Members: Yiwen Zhang - Designer ｜ Publisher