Phillips طرفان The Imperial Patek Philippe مارڪيٽنگ مهم انتهائي معتبر 2024 A' Design Award چاندي انعام جو فاتح آهي اشتهاربازي، مارڪيٽنگ ۽ رابطي جو ڊيزائن مقابلي جي درجي ۾.
چاندياشتهاربازي· 2024
The Imperial Patek Philippe مارڪيٽنگ مهم
Phillips طرفان
ڪلائنٽ: Phillips
اشتهاربازي درجي ۾ A' Design Award چاندي انعام فاتح
تصديق ٿيل ايوارڊ فاتح
ڊزائين #160427 لاءِ ايوارڊ جي حيثيت جي تصديق ڪريوڊزائن
The Imperial Patek Philippe مارڪيٽنگ مهم بابت
فلپس پاران بيڪس ۽ روسو سان گڏجي عالمي ملٽي ميڊيا مهم، هڪ نادر پيٽڪ فليپ واچ جي وڪري کي فروغ ڏيڻ لاءِ، جيڪا هڪ دفعي عائيسين گيورو پوئي جي ملڪيت هئي، جيڪو سڄي دنيا ۾ دي لاسٽ ايمپرر جي نالي سان مشهور آهي، جنهن ۾ لوگو ڊيزائن، سئنيماٽڪ ٽريلر، تاريخي ڊاڪيومينٽري وڊيو، ڪيٽلاگ، ۽ نيويارڪ، لنڊن، تائيپي، سنگاپور ۽ هانگ ڪانگ ۾ اسٽاپن سان گڏ نمائشي دورو شامل آهي؛ واچ جي منفرد تاريخ ۽ اصليت کي زندهه ڪندي.
سڃاڻپ
A' Design Award چاندي انعام بابت
The Imperial Patek Philippe مارڪيٽنگ مهم A' Design Award چاندي انعام جو کٽيندڙ آهي، غير معمولي حد تائين معزز اعتراف جيڪو اعليٰ ترين درجي جي، شاندار ۽ متاثر ڪندڙ ڊيزائنن کي ڏنو وڃي ٿو. چاندي جا کٽيندڙ تمام گهڻا روشن ۽ انتهائي تخليقي ڪم آهن، جيڪي پنهنجي ڊيزائنرن جي شاندار مهارت، صلاحيت ۽ ذڪاوت کي ظاهر ڪن ٿا. The Imperial Patek Philippe مارڪيٽنگ مهم کان اميد ڪئي وڃي ٿي ته اهو هڪ شاندار نمائشي ڪم هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ ڳوڙهي جدت وارو. هي ڊيزائن جنهن A' Design Award چاندي انعام کٽيو آهي، هڪ انتهائي قابل ذڪر، ساراهيل ايجاد آهي جيڪا فائدو ڏئي ٿي ۽ فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون وڌائي ٿي. The Imperial Patek Philippe مارڪيٽنگ مهم هڪ اهڙي تخليق آهي جنهن تي گهڻا حسد ڪن ٿا، جيڪا خواهشون جاڳائي ٿي، مثبت جذبا آڻي ٿي ۽ حيرت ۽ تعجب جي چڻنگ ٻاري ٿي.
ڊزائن جي پسمنظر
پريس ڪِٽ
ڊزائنر طرفان فراهم ڪيل ڪريڊٽس، ٽيم ميمبرز ۽ ٽيڪنيڪل تفصيلات.
- منفرد خاصيتون
- On May 23, 2023 Phillips in Association with Bacs & Russo sold a Patek Philippe Ref. 96QL once belonging to Aisin-Gioro Puyi, the last Emperor of the Qing Dynasty, for HK$49 million/US$6.2 million in Hong Kong. Offered at auction were also artifacts, including a red paper fan. The global multimedia marketing campaign included a video trailer, viewings in New York, London, Taipei, Singapore and Hong Kong, a catalogue set; further, a video documentary telling the story of the friendship between Puyi and his Soviet interpreter to whom he gifted his watch, presented on a bespoke video tablet. The exhibition display featured a custom case with the watch appearing to be floating in space, turning around its axis, and a magnifying glass to appreciate the details of the watch dial.
- ماپ ۽ پيڪيجنگ
- As this project was a multimedia campaign, including print, digital, packaging and architectural components, the established branding needed to be scalable and applicable across all touch points of the campaign.
- ٽيگ
- Patek Philippe, the last Emperor, Phillips, Phillips in Association with Bacs & Russo
- پيداواري ٽيڪنالاجي
- The striking red color accent was carried through all elements of the campaign: a grand catalogue design featuring a slip case, further a video tablet, both wrapped in red book cloth with red foil stamping of the logo. The custom exhibition space appeared as if entering a red lacquered box with the watch display case as centerpiece masterfully engineered by Dietlin, framed by video screens displaying the trailer on each side.
- ڊزائين چيلينج
- The task was to balance the historical context and provenance of the watch with a visually impactful campaign.
The production challenge was to make the watch appear floating with invisible support mechanism in the display case. A further challenge was to scale the global exhibition tour according to venue size and restrictions. The New York exhibition for example was the first stop of the tour and a far more open space. There, the stairs became a significant part of the exhibition experience with a long red carpet runner. The custom watch case wasn't ready yet at that time and another case alternative had to be found. - تحقيق
- The documentary film was the result of years of research including the authentication of the watch involving experts.
- الهام
- The story and provenance behind this watch is unique: the friendship between Puyi (the last emperor) and his Soviet interpreter to whom he gifted his Patek Philippe while in captivity. Phillips’ Marketing department developed a logo reminiscent of a movie title, drawing inspiration for the campaign trailer from Bertolucci's "The Last Emperor", which was incorporated into the global exhibition design on video screens. The striking red color accent was carried through all elements of the campaign, including catalogue design, video tablet, and custom exhibition space which was inspired by the Forbidden City.
- منصوبي جو عرصو
- The global marketing campaign was realized in Spring 2023 with exhibitions of the watch in New York, London, Taipei, Singapore and Hong Kong.
- عمل جو فلو
- The interaction with the campaign was multifaceted: The global exhibition could be experienced in person with the Patek Philippe watch presented floating in a custom display case. The video documentary, in addition to being available for viewing online, was presented on a bespoke video tablet (Vpak) that appeared like a conventional book, however when opened, revealed a video screen that auto played.
- پيٽنٽ
- Watch display case by Lekoni
- ٽيم ميمبر
- CMO: Amy Wexler
Creative Director: Martin Schott
Creative Director: Gertrude Wong
Creative Director: Mark Mayer
Creative Director: Arthur Touchot
Designer: Tirso Montan
Designer: Grace Neighbour
Production Manager: Ally Mintz
Production Manager: Chris Ward
Production Manager: Cherub Ng
Director, Trailer: Alan Williams, Imaginary Forces
Documentary Animation: Pastèque Productions
Documentary Production (Chicago): Converge Crew
Documentary Production (Hong Kong): AEM Productions Limited
Documentary Production (London): Thomas de Cruz Media
Documentary Editor: Richard Rogers
Catalogue Printer: CA Design
Video book: VPak
Exhibition Architect: Lekoni
Display case: Dietlin - تصوير ڪريڊٽ
- Phillips
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