Namuh Investment Rebranding برانڊ آئيڊينٽٽي ڊيزائن by LMNT Company is a highly esteemed winner of the very prestigious 2025 A' Design Award برونز انعام in اشتهاربازي، مارڪيٽنگ ۽ رابطي جو ڊيزائن Competition Category.
برونزاشتهاربازي· 2025
Namuh Investment Rebranding برانڊ آئيڊينٽٽي ڊيزائن
by LMNT Company
Client: LMNT Company
A' Design Award برونز انعام Winner in اشتهاربازي Category
Verified Award Winner
Verify Award Status for #170399The Design
About Namuh Investment Rebranding برانڊ آئيڊينٽٽي ڊيزائن
نامو انويسٽمينٽ ري برانڊنگ هڪ برانڊ آئيڊينٽٽي ڊيزائن آهي، جيڪو مليينيلز ۽ جين زي لاءِ ٺاهيل هڪ انويسٽمينٽ پليٽ فارم لاءِ تخليق ڪيو ويو آهي. هيءَ ري برانڊنگ پليٽ فارم کي اسٽاڪ ٽريڊنگ کان اڳتي وٺي وڃي، سيڙپڪاري ذريعي ذاتي واڌ ويجهه ڏانهن رخ ڏئي ٿي. دروازي جي موٽف تي ٻڌل هڪ ڊيزائن سسٽم نئين موقعن جي علامت طور استعمال ڪيو ويو آهي، جيڪو ڪسٽمر جي هر هڪ ٽچ پواِنٽ تي هڪجهڙي نموني سان لاڳو ڪيو ويو آهي. تصوراتي مثال (illustrations) سيڙپڪاري کي آسان ۽ سمجهه ۾ اچڻ جوڳو انداز ۾ پيش ڪن ٿا. ڊيلي شفٽ جو تصور روزاني خرچ کي مستقبل تي مرڪوز سيڙپڪاري ۾ تبديل ڪرڻ لاءِ همٿائي ٿو.
The Recognition
About the A' Design Award برونز انعام
Namuh Investment Rebranding برانڊ آئيڊينٽٽي ڊيزائن A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. Namuh Investment Rebranding برانڊ آئيڊينٽٽي ڊيزائن کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. Namuh Investment Rebranding برانڊ آئيڊينٽٽي ڊيزائن ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The rebranding introduces a new investment experience for Millennials and Gen Z by breaking away from the rigid visual conventions typically found in the investment industry. The concept of investment opens new opportunities is communicated through imaginative illustrations. A design system was developed based on the door motif, symbolizing new opportunities, ensuring consistent application across various customer touch-points.
- Dimensions & Packaging
- The key visual system, utilizing the Shift Motion, extends beyond applying a logo or color palette. It connects finance and lifestyle through messages that reflect the brand philosophy, supported by intuitive graphic elements. This approach enhances Millennials and Gen Zs interest in financial investment and increases accessibility to financial services.
- Tags
- Brand Identity, Brand Experience, Brand Strategy, Motion Graphic, Creative Direction, Investment, Iconography Design, Illustration Design, Mobile App Design
- Production Technology
- Adobe Illustrator, Adobe After Effects, Adobe Photoshop,
- Design Challenge
- Conventional stock investment platforms typically follow uniform UI structures focused on information delivery, leaving little room for brand differentiation. Namuh overcomes this challenge by introducing an illustrated world that creates a more engaging and differentiated experience for the MZ generation. The illustrations, developed under the Daily Shift concept, reimagine investing as intuitive and accessible, transforming complex financial processes into familiar and approachable experiences.
- Research
- Namuh expands beyond stock trading to offer content and services that support personal development. For Millennials and Gen Z, investment is perceived not merely as a financial activity but as a form of self-growth. In this brand experience, the concept of Shift represents personal transformation, embedded throughout visual touchpoints, including the key visual motif. This approach reinforces Namuh’s commitment to fostering growth-driven investing.
- Inspiration
- Namuh was repositioned beyond a traditional stock investment application into a platform delivering new experiences and value. Defined as a self-achievement platform, it emphasizes personal growth through investing. Rather than limiting itself to trading functions, the platform offers financial content tailored to Millennials and Gen Z. To support this vision, a comprehensive brand experience design was developed, along with operational principles and guidelines for service management and marketing strategies.
- Project Duration
- Seoul, Republic of Korea
- Operation Flow
- The brand concept, Daily Shift, promotes the transformation of everyday spending habits into future-oriented investment behaviors. This narrative encourages healthy investment practices that contribute to a robust capital market, supporting meaningful investments over unnecessary consumption.
- Patents
- ⓒ2024. LMNT all rights reserved.
- Team Members
- Creative Director: Choe Jangsoon
BX Director: Han Hyungmin
BX Strategist: Kim Joeun
BX Designer: Hwang Euiseong
BX Designer: Na Hyunjoo - Image Credits
- Image #1 : ⓒ2024. LMNT all rights reserved.
Image #2 : ⓒ2024. LMNT all rights reserved.
Image #3 : ⓒ2024. LMNT all rights reserved.
Image #4 : ⓒ2024. LMNT all rights reserved.
Image #5 : ⓒ2024. LMNT all rights reserved.
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