Tels Cargo برانڊ سڃاڻپ by Nargiza Usmanova

Tels Cargo برانڊ سڃاڻپ by Nargiza Usmanova is a highly esteemed winner of the very prestigious 2025 A' Design Award لوهه انعام in اشتهاربازي، مارڪيٽنگ ۽ رابطي جو ڊيزائن Competition Category.

لوههاشتهاربازي· 2025

Tels Cargo برانڊ سڃاڻپ

by Nargiza Usmanova

Client: TELS Cargo

A' Design Award لوهه انعام Winner in اشتهاربازي Category

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Verified Award Winner

Verify Award Status for #172023

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Colors

The Design

About Tels Cargo برانڊ سڃاڻپ

ٽيلز ڪارگو ھڪ برانڊ سڃاڻپ آھي جيڪا ھڪ يورپي ٽرانسپورٽيشن ڪمپني لاءِ ٺاھي وئي آھي، جيڪا آٽوموٽيو ڪارگو تي ڌيان ڏئي ٿي. لوگو ۾ اصل ٽائيپوگرافي، رنگن جو پيليٽ ۽ پيلٽ جي پنجن پٽيءَ واري نشان کي برقرار رکيو ويو آھي، جنھن ڪري سڃاڻپ برقرار رھي ٿي. ھڪ گول عنصر سج ۽ روشنيءَ جي نمائندگي ڪري ٿو. لفظ ڪارگو ۾ اکر G ۽ O کي ملايو ويو آھي ته جيئن حرڪت جو تاثر پيدا ٿئي. ھيءَ سڃاڻپ ٽرڪن جي ڊزائين، وال ڪئلينڊرن، آفيس جي سامان، مبارڪباد جي ڪارڊن، پاڻيءَ جي بوتلن، ٿيلھن، وال ڪلاڪن، نمائشي اسٽينڊن ۽ تحفن تي لاڳو ڪئي وئي آھي. سرمائي ۽ نارنگي رنگن جو پيليٽ ھڪ جديد ۽ پيشيوراڻي ظاھري شڪل کي سھارو ڏئي ٿو.

The Recognition

About the A' Design Award لوهه انعام

Tels Cargo برانڊ سڃاڻپ A' Design Award لوهه انعام جو کٽيندڙ آهي، معزز اعتراف جيڪو انهن سٺين ڊيزائنن کي ڏنو وڃي ٿو جيڪي چڱيءَ طرح ڊزائين ڪيل تخليقن کان متوقع پيشه ورانه ۽ صنعتي گهرجون پوريون ڪن ٿيون. لوهه جا کٽيندڙ پنهنجي خالقن جي وڏي مهارت، اعليٰ ماهري، ماهرانه سمجھ ۽ تخليقي صلاحيت ڏيکارين ٿا. Tels Cargo برانڊ سڃاڻپ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پياري تخليق هوندو جيڪو عملي ۽ جدت وارو آهي. هي ڊيزائن جنهن A' Design Award لوهه انعام کٽيو آهي، صنعت جا بهترين طريقا گڏ ڪري ٿو ۽ علم ۽ صلاحيت سان ڳنڍيل قابل ٽيڪنيڪل خاصيتون رکي ٿو. Tels Cargo برانڊ سڃاڻپ جي سنجيدگيءَ ڪري عزت ڪئي وڃي ٿي ۽ اهو زندگيءَ جي معيار ۾ بهتري آڻڻ لاءِ ٺاهيل آهي جيڪا دنيا کي بهتر جڳهه بڻائڻ ۾ مدد ڪري ٿي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: TELS Cargo is a well-established brand in the European transportation market, clearly focusing on automotive cargo transportation. Our team led the brand identity transformation, starting with the logo redesign, ensuring continuity while reinforcing the company’s new direction. Beyond the logo, we developed a comprehensive brand identity, including truck decals, promotional materials, and an exhibition stand design, creating a cohesive and powerful visual presence.
Dimensions & Packaging: The following products were created: logos and identities, truck designs, wall calendars, office supplies, greeting cards with envelopes, water bottles, stand designs, bags, wall clocks, as well as gifts and souvenirs.
Tags: Branding, Identity, Graphic design, Logo design, Visual design
Production Technology: All advertising product layouts are created using graphic design software.
Design Challenge: The hardest part of this design activity was integrating the TELS Group's historical brand legacy with TELS Cargo's new strategic direction. This process faced creative challenges such as balancing tradition with innovation. Internally, the historical significance and social identity of the brand were pivotal, while externally, legal constraints, production capabilities, tech advancements, and access to information posed additional hurdles.
Research: A dynamic, modern visual style was crafted for TELS Cargo, reflecting professionalism and forward thinking. Conceptual imagery with a tech-inspired touch emphasized innovation and movement in transportation. A gray and bold orange palette reinforced the brand's identity, with orange symbolizing sun, light, and optimism. The design balanced energy, confidence, and a sleek, stylish aesthetic.
Inspiration: The inspiration for the new company logo retains key elements of the TELS brand – its typography, colour palette, and signature five-stripe graphic symbolizing a pallet (a skid) – to ensure continuity and recognition. To reflect dynamism and harmony, we introduced a circular element representing the sun and light. A unique touch is the seamless connection between 'G' and 'O' in Cargo, subtly reinforcing movement, as 'GO' signifies motion and progress.
Project Duration: The project began at the start of 2022 and was completed by the end of 2023 in Toronto.
Operation Flow: All advertising products were developed to enhance the company’s image and build customer trust, while also fulfilling the company’s daily office and communication needs.
Patents: Copyrights belong to Nargiza Usmanova, 2024 and NUMZ Graphics.
Image Credits: Image #N1 : Photographer Maxim Zinchuk
Image #N2 : Photographer Maxim Zinchuk
Image #N3 : Photographer Maxim Zinchuk
Image #N4 : Photographer Maxim Zinchuk
Image #N5 : Photographer Maxim Zinchuk