Mobility Future Within Reach برانڊ ڪميونيڪيشن by Hayato Itakura is a highly esteemed winner of the very prestigious 2026 A' Design Award چاندي انعام in اشتهاربازي، مارڪيٽنگ ۽ رابطي جو ڊيزائن Competition Category.
چاندياشتهاربازي· 2026
Mobility Future Within Reach برانڊ ڪميونيڪيشن
Client: tacto Inc.
A' Design Award چاندي انعام Winner in اشتهاربازي Category
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The Design
About Mobility Future Within Reach برانڊ ڪميونيڪيشن
موبلٽي فيوچر وِٿن ريچ (پهچ ۾ مستقبل جي موبلٽي) هڪ برانڊ ڪميونيڪيشن پروگرام آهي، جيڪو مستقبل جي موبلٽي بابت هڪ تعليمي گشتي تقريب لاءِ ٺاهيو ويو آهي. ان جو مرڪزي حصو فائن فلوٽ گتي مان ٺهيل هڪ وڏو ڊائوراما آهي، جنهن جي اوچائي 1030 ملي ميٽر، ويڪر 1456 ملي ميٽر ۽ اونهائي 500 ملي ميٽر آهي. هر حصو ليزر سان ڪٽيو ويو ۽ پوءِ هٿ سان جوڙيو ويو. انٽرايڪٽو ميڪانيزم گاڏين کي هلائين ٿا، عمارتون روشن ڪن ٿا ۽ شهر روشني، آواز ۽ حرڪت ذريعي جواب ڏئي ٿو. ٻيهر استعمال جوڳو (ري سائيڪلبل) مواد پائيداري واري موضوع جي حمايت ڪري ٿو ۽ ٻارن کي راند ذريعي مستقبل جي موبلٽي جو تصور ڪرڻ ۾ مدد ڏئي ٿو.
The Recognition
About the A' Design Award چاندي انعام
Mobility Future Within Reach برانڊ ڪميونيڪيشن A' Design Award چاندي انعام جو کٽيندڙ آهي، غير معمولي حد تائين معزز اعتراف جيڪو اعليٰ ترين درجي جي، شاندار ۽ متاثر ڪندڙ ڊيزائنن کي ڏنو وڃي ٿو. چاندي جا کٽيندڙ تمام گهڻا روشن ۽ انتهائي تخليقي ڪم آهن، جيڪي پنهنجي ڊيزائنرن جي شاندار مهارت، صلاحيت ۽ ذڪاوت کي ظاهر ڪن ٿا. Mobility Future Within Reach برانڊ ڪميونيڪيشن کان اميد ڪئي وڃي ٿي ته اهو هڪ شاندار نمائشي ڪم هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ ڳوڙهي جدت وارو. هي ڊيزائن جنهن A' Design Award چاندي انعام کٽيو آهي، هڪ انتهائي قابل ذڪر، ساراهيل ايجاد آهي جيڪا فائدو ڏئي ٿي ۽ فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون وڌائي ٿي. Mobility Future Within Reach برانڊ ڪميونيڪيشن هڪ اهڙي تخليق آهي جنهن تي گهڻا حسد ڪن ٿا، جيڪا خواهشون جاڳائي ٿي، مثبت جذبا آڻي ٿي ۽ حيرت ۽ تعجب جي چڻنگ ٻاري ٿي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Beyond integrating analog and digital, the most distinctive element was the flight-experience diorama. Tacto has used Fine Flute cardboard material, combining durability with rich color and beauty. Familiar to children, it embodied overall concept, a future within reach, while its high recyclability reinforced sustainability as a core lens for imagining future mobility.
- Dimensions & Packaging
- Diorama
H1,030mm W1,456mm D500mm - Tags
- Integrated Creative, VI, Diorama, Web, Graphic Design
- Production Technology
- Tacto has chose Fine Flute cardboard to balance familiarity and sustainability, while ensuring the durability required for a five venue touring program.
For the B0-scale diorama, each part was laser cut and then fully assembled by hand, which resulting in a piece that combines high craft quality with a warm, tactile presence. - Inspiration
- For an educational program where children create ideas for future mobility, we needed a hook that would make the future feel personal and within reach.
Our inspiration came from pop-up books, which familiar to children and rich with depth, motion, and the beauty of paper. By integrating that sense of wonder with the theme of living in harmony with the environment, we shaped a learning experience that invites children to imagine the future through play and exploration. - Project Duration
- The program launched at the Japan Mobility Show in Tokyo in October 2025, then toured as an educational program: Nagoya and Osaka in November, Fukuoka in December, and Hokkaido in January 2026.
- Operation Flow
- When future mobility flies over the city and solves real-world challenges, the city comes alive.To help children feel that “my actions changed the city,” tacto has embedded multiple interactive mechanisms into the diorama. Vehicles start moving, buildings light up, and the city speaks back. Through sensory feedback such as light, sound, and motion. tacto has designed an experience where imagination becomes tangible and impact feels real.
- Team Members
- Hayato Itakura
Ayaka Mita
Haruna Komatsu
Yuko Kizawa
Ai Kudo
moi.
Takeshi Wakasa
NCollective Inc. - Image Credits
- Masato Ishibashi / Photography
moi. / Illustration
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