Zona برانڊنگ ۽ پيڪيجنگ by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2026 A' Design Award چاندي انعام in اشتهاربازي، مارڪيٽنگ ۽ رابطي جو ڊيزائن Competition Category.
چاندياشتهاربازي· 2026
Zona برانڊنگ ۽ پيڪيجنگ
Client: Cansu Ferreira
A' Design Award چاندي انعام Winner in اشتهاربازي Category
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The Design
About Zona برانڊنگ ۽ پيڪيجنگ
زونا انگولا جو پهريون هارڊ سيلٽزر آهي، جيڪو مقامي ورثي کي هڪ همعصر جماليات سان ڳنڍي ٿو، جنهن ۾ هوامبو چشمن ۽ اوڪاوانگو نديءَ کان متاثر ٿيل برانڊ سڃاڻپ شامل آهي. ڊيزائن هڪ همعصر، جرئتمند جماليات تي مرکوز آهي، جيڪا توجهه ڇڪائڻ لاءِ هڪ رنگي ميون تي ٻڌل پيليٽون ۽ جاميٽري آئڪن استعمال ڪري ٿي. هڪ ڪسٽم لوگوٽائيپ ۾ هڪ لڪل پاڻيءَ جو ڇنڊو شامل آهي، جيڪو زندگيءَ جي جوهر ۽ ندين جي وهڪري جو علامت آهي. چمڪندڙ رنگن کي صاف، اڇي تي ٻڌل ترتيب سان ملائي، زونا هڪ تازو، اتساهيندڙ بصري تجربو پيش ڪري ٿو جيڪو هڪ نوجوان، ڊيزائن اڳواڻ نظر ذريعي پنهنجي اصليت جو جشن ملهائي ٿو.
The Recognition
About the A' Design Award چاندي انعام
Zona برانڊنگ ۽ پيڪيجنگ A' Design Award چاندي انعام جو کٽيندڙ آهي، غير معمولي حد تائين معزز اعتراف جيڪو اعليٰ ترين درجي جي، شاندار ۽ متاثر ڪندڙ ڊيزائنن کي ڏنو وڃي ٿو. چاندي جا کٽيندڙ تمام گهڻا روشن ۽ انتهائي تخليقي ڪم آهن، جيڪي پنهنجي ڊيزائنرن جي شاندار مهارت، صلاحيت ۽ ذڪاوت کي ظاهر ڪن ٿا. Zona برانڊنگ ۽ پيڪيجنگ کان اميد ڪئي وڃي ٿي ته اهو هڪ شاندار نمائشي ڪم هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ ڳوڙهي جدت وارو. هي ڊيزائن جنهن A' Design Award چاندي انعام کٽيو آهي، هڪ انتهائي قابل ذڪر، ساراهيل ايجاد آهي جيڪا فائدو ڏئي ٿي ۽ فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون وڌائي ٿي. Zona برانڊنگ ۽ پيڪيجنگ هڪ اهڙي تخليق آهي جنهن تي گهڻا حسد ڪن ٿا، جيڪا خواهشون جاڳائي ٿي، مثبت جذبا آڻي ٿي ۽ حيرت ۽ تعجب جي چڻنگ ٻاري ٿي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Zona is the first hard seltzer brand of Angola, bridging local heritage with a contemporary aesthetic. The identity is defined by a "flow" concept, utilizing a hidden water splash symbol within the logotype. Each flavor is identified by a unique geometric icon and a monochromatic palette derived from the fruit's internal and external colors. This system creates a high-impact, clean look that communicates premium quality while remaining approachable and energetic for a young demographic.
- Dimensions & Packaging
- Aluminium 330 ml drink cans
- Tags
- drink, alcohol, colorful, cocktail, angola, fruits
- Production Technology
- Design printed directly on the cans with Pantone system inks.
- Design Challenge
- The primary challenge was introducing an entirely new product category: Hard Seltzer to a market while ensuring it felt authentically Angolan without relying on visual clichés. Balancing the constructive narrative of the brand's mission with the functional requirements of beverage packaging was critical. We overcame this by using the river metaphor, a symbol of life and unity, to create a sophisticated logotype and icon system that feels both globally competitive and deeply rooted in the local landscape of Huambo.
- Research
- Type: Market and Cultural Ethnographic Research. Objectives: To establish the first hard seltzer identity in the Angolan market. Methodology: Analysis of local fruit profiles and water-source symbolism. Tools: Color theory mapping and competitive visual audits. Participants: Local youth and community stakeholders. Results: Identified a gap for a wellness-oriented, low-alcohol beverage with local roots. Insights: Users preferred minimalist, non-busy designs that emphasize "freshness." Impact: The research influenced a visual language that promotes Angolan origins as a mark of premium quality.
- Inspiration
- The design is inspired by the life-giving springs of Huambo, which feed the Okavango River and sustain a diverse ecosystem. This "spirit of beginnings" and the concept of rivers as connectors served as the foundation for the brand. The geometric icons represent the structured yet fluid nature of water systems. Culturally, the brand draws from the vibrant energy of modern Angola, seeking to create a constructive and uplifting narrative that fosters positive community impact.
- Project Duration
- 6 months, Angola, USA and France
- Operation Flow
- The design process utilized a "Diverge and Converge" methodology to translate ecological concepts into a modern branding system. Initial sketches explored fluid river patterns, which were then refined into precise geometric symbols using Adobe Illustrator. A dual-tone color strategy was developed to ensure flavor distinction and shelf-standout. High-fidelity 3D renders were created in Adobe Dimension/Photoshop to simulate light-play on the metallic cans and test the visibility of the textured "a" logotype in real-world environments.
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