Sheikh El Burger لوگو برانڊنگ ايڊورٽائزنگ by Moataz Mohamed is a highly esteemed winner of the very prestigious 2019 A' Design Award برونز انعام in اشتهاربازي، مارڪيٽنگ ۽ رابطي جو ڊيزائن Competition Category.
برونزاشتهاربازي· 2019
Sheikh El Burger لوگو برانڊنگ ايڊورٽائزنگ
Client: Moataz Mohamed
A' Design Award برونز انعام Winner in اشتهاربازي Category
Verified Award Winner
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About Sheikh El Burger لوگو برانڊنگ ايڊورٽائزنگ
عربن جي ثقافت ۾ ، شيخ ”لفظ“ اعليٰ درجي جي وضاحت ڪندو آهي جئين سندن شڪرگذاري ، انصاف ، نرمي ۽ هاڪاري قيادت حاصل ڪري سگهن ٿا. اهو ڪيئن آهي اسان اسان جي برانڊ کي پوزيشن ڏني: بولڻ جو اسان جو هدف انهن سان واسطو رکي ۽ لفظي طور انهن جي روزمره جي گفتگو ۾. سلانگ جو ترجمو معيار ، ورثي ۽ مارڪيٽ جي قيادت سان آهي.
The Recognition
About the A' Design Award برونز انعام
Sheikh El Burger لوگو برانڊنگ ايڊورٽائزنگ A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. Sheikh El Burger لوگو برانڊنگ ايڊورٽائزنگ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. Sheikh El Burger لوگو برانڊنگ ايڊورٽائزنگ ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- What makes this logo different is the simplicity of the design, theme and the mustache element added the bold reflection of the burger sandwich, also the bold Arabic typo added a beautiful mix to each other.
- Dimensions & Packaging
- - Burger box recommended Weight of paper 350 gm. (Craft paper)
- Fries box recommended Weight of paper 350 gm. (Craft paper)
- Food wrapping paper recommended Weight of paper 60 gm.
- Delivery paper bag recommended Weight of paper 160 gm.(Craft paper) - Tags
- Branding, logo design, logo branding, burger
- Production Technology
- I was responsible for the art Part and to recommend the production materials only, All production dimensions and print was recommended by the production house.
- Design Challenge
- How to make a typo wording matches with the mustache theme to present a logo design reflects the culture side with modern and smart look and feel, and how this design will fit on all the product materials.
- Research
- In the Arabian culture, the word “Sheikh” is slang for the highest ranking one can attain for their gratitude, fairness, humbleness and positive leadership.
This is how we positioned our brand: slang that our target could relate to and literally say in their everyday communication. Slang that translates to quality, heritage and market leadership. - Inspiration
- I got the inspiration from the Arabian culture and how it is very strong, so I took the mustache as a theme to the logo and linked it to the burger brand to reflect how the food will be well served and bold burger
- Project Duration
- The project started in May 2018 in Egypt and finished in June 2018 in Egypt, and was exhibited in Doha , April 2018.
- Operation Flow
- The operation and the flow was smooth because when the art part was done, I recommend to the client all the easy methods that can help him from the materials and simulations to imagine how his packaging will look like after printing.
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