Light - Discovering Umbria ٽيپوگرافڪ ڪتاب by Paul Robb

Light - Discovering Umbria ٽيپوگرافڪ ڪتاب by Paul Robb is a highly esteemed winner of the very prestigious 2020 A' Design Award برونز انعام in ڇپائي ۽ شايع ٿيل ميڊيا ڊيزائن Competition Category.

برونزڇپائي· 2020

Light - Discovering Umbria ٽيپوگرافڪ ڪتاب

by Paul Robb

Client: Salt & Pepper

A' Design Award برونز انعام Winner in ڇپائي Category

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Verified Award Winner

Verify Award Status for #88176

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Colors

The Design

About Light - Discovering Umbria ٽيپوگرافڪ ڪتاب

2016 جي تباهي واري زلزلي کان پوءِ ، اٽلي جي امبريا علائقي پنهنجي مواصلات جي بحالي جي ضرورت محسوس ڪئي. هي فهرست هي سفر آهي جنهن علائقي جي نامعلوم علائقن جي ثقافتي مال کي ظاهر ڪرڻ. سيڪشن انڊيڪس صفحن مان هر هڪ ٺاهيل هئي ته اها ڪهاڻي ٻڌائي وڃي. جيتوڻيڪ بنيادي طور تي روشني ۽ اڻ ڏٺي ثقافت جي فوٽوگرافي جو سفر ، فهرستن جي متن واري حصي جو علاج بصري ڪهاڻي کي متوازن ڪرڻ لاءِ ڪيو ويو آهي.

The Recognition

About the A' Design Award برونز انعام

Light - Discovering Umbria ٽيپوگرافڪ ڪتاب A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. Light - Discovering Umbria ٽيپوگرافڪ ڪتاب کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. Light - Discovering Umbria ٽيپوگرافڪ ڪتاب ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Dynamically anchoring the catalogs are two bespoke typefaces. The first font is three different combinations. Inspired from concealing and reflect the words with controlled randomness emulating the lighting situations in continual flux. The same word yields different combinations each time creating a rhythmic pattern.
The second font was inspired by shadows within the photographs and the idea of expanding light. Each letter is extended characterizing the long-drawn shadows.
Dimensions & Packaging: Cover: Fedrigoni sirio black black gr. 290
Internal pages: Fedrigoni arco design da gr. 140
Tags: Type/Font Design, Identity design, Catalog, Photography, Typography
Production Technology: Volume: 256 pages
Cover: Silkscreen printing
Internal pages: 4 color offset
Design Challenge: Having been affected by the earthquake of 2016, these catalogs explore and celebrate the cultural unseen beauty of the region of Umbria. The catalog accompanies the traveling exhibition, used to demonstrate how little of the cultural heritage was affected by the earthquake and to dispel misrepresented ideas in the press.
Research: All areas of the Umbrian territory were visited and researched by the journalist, Cristiana Mapelli. Developing the story from the local population we were able to discover places only they knew, exposing cultural elements not on the normal visitors itineraries.
Inspiration: The catalogs explore the links between photography light and shadow within the confines for the rich local cultural heritage, a photographic journey of the territory and juxtaposes custom typefaces and contemporary layout.
Project Duration: Design and Art direction from November 2018 to January 2019, Umbria, Perugia
Operation Flow: The book was developed as a marketing and branding territorial advertising piece. We were approached to identify and refocus and create a marketing tool to requalify and reinforced an optimistic public perception of the region. Only 7% of the territory was damaged by the earthquake but reported in the press as being 100% damaged, the concept was to reinforce the brand reputation and demonstrate to the territory.
The project has been shortlisted to the Italian ADI Design Index - Compasso d’oro 2020 and won Gold at the Novum Awards 2019 and Sustainable design of the year at the Novum Awards 2019.
Team Members: Designer & Art Direction: Paul Henry Robb
Type design: Paul Henry Robb
Designer: Moira Bartoloni
Animator: Tommaso Calderini
Audio: Paul Henry Robb
Photography: Marco Giugliarelli
Copy: Cristiana Mapelli
Image Credits: Photography copyright, Paul Robb & Marco Giugliarelli