Tanaka 1789 X Chartier Sake Blend 001 Balenie fľaše na saké by Laurent Hainaut is a highly esteemed winner of the very prestigious 2021 Strieborná cena A' Design Award in Dizajn obalov Competition Category.
StriebornáObaly· 2021
Tanaka 1789 X Chartier Sake Blend 001 Balenie fľaše na saké
Client: Tanaka 1789 X Chartier
Strieborná cena A' Design Award Winner in Obaly Category
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- Verified Award Winner
- Verify Award Status for #112010
The Design
About Tanaka 1789 X Chartier Sake Blend 001 Balenie fľaše na saké
Tanaka 1789 X Chartier Sake Blend 001 je balenie pre sériu zmesí saké. Etiketa nesie mriežkový vzor čiernej na čiernej, inšpirovaný stenami liehovaru Tanaka, príkladu architektúry Kura z obdobia Edo. Mriežka je vytlačená ako lak okolo fľaše a je usporiadaná do série šesťuholníkov, symbolu aromatickej vedy. Použité sú čierna a biela farba, pretože obe značky tieto farby využívajú, a čierne fľaše sú vyhradené pre prémiové saké. Obe názvy sú spojené v krížovom vzore prostredníctvom spoločného písmena A.
The Recognition
About the Strieborná cena A' Design Award
Tanaka 1789 X Chartier Sake Blend 001 Balenie fľaše na saké je laureát Striebornej ceny A' Design Award, mimoriadne prestížneho uznania udeľovaného nádherným, pôsobivým dizajnom najvyššej kvality. Laureáti Striebornej ceny sú nesmierne brilantné a mimoriadne kreatívne diela, ktoré ilustrujú výnimočnú odbornosť, talent a bystrosť svojich dizajnérov. Od Tanaka 1789 X Chartier Sake Blend 001 Balenie fľaše na saké sa očakáva, že bude úžasným, vzorovým dielom, pozoruhodne profesionálnym a hlboko inovatívnym. Tento dizajn ocenený Striebornou cenou A' Design Award je veľmi pozoruhodný, obdivovaný vynález, ktorý prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. Tanaka 1789 X Chartier Sake Blend 001 Balenie fľaše na saké je výtvor, ktorému mnohí závidia, ktorý vzbudzuje túžby, prináša pozitívne pocity a vyvoláva úžas a údiv.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- forceMAJEURE worked closely with Chartier to craft a unique design for this innovative series of blends. Inspired by the distinctive architecture of the Tanaka Brewery, the black on black grid pattern in the background of the label invokes the beautiful brewery walls, an embodiment of the unique characteristics of the Edo period’s Kura architecture. Printed as varnishes around the bottle, the grid pattern is sequenced to create a series of hexagons, a key symbol of Chartier’s aromatic science. From the tile grid pattern and hexagon, we saw that both Tanaka 1789 and Chartier featured black and white prominently in their own branding. The minimalism, elegance and luxury of black and white match the quality of the product: in traditional sake packaging, black bottles are reserved for the most premium Sakes. To illustrate the “best of” in the brand’s identity, we combined Tanaka and Chartier together in a cross pattern to create a strong logo lockup—using a common A to bring the two words together.
- Production Technology
- forceMAJEURE knew from the brief that the design needed to be modern, simple and sophisticated. The detail needed to be expressed to show two rich cultures merging into one. The designers were all inspired by the pattern of the traditional brewery’s wall, and the hexagon that is a part of Francois Chartier’s brand. The design selected for the label was a beautiful blending of the two, and we extensively researched the paper stock to use for the label that would be the perfect grain and texture to seamlessly match the color and texture of the bottle. In order to work with a more limited production run, we needed to find the right suppliers to coordinate with the bottlers and other suppliers to bring all of the elements needed for the production together on time.
- Inspiration
- Inspired by the distinctive architecture of the Tanaka Brewery, the black on black grid pattern in the background of the label invokes the beautiful brewery walls, an embodiment of the unique characteristics of the Edo period’s Kura architecture. Printed as varnishes around the bottle, the grid pattern is sequenced to create a series of hexagons, a key symbol of Chartier’s aromatic science and expertise.
- Team Members
- Michelle Mak, Creative Director
Kei Hayashi, Senior Designer
Linda Tseng, Production Director
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