Dark Horse Wine Obal na víno by Pierre Delebois

Dark Horse Wine Obal na víno by Pierre Delebois is a highly esteemed winner of the very prestigious 2021 Strieborná cena A' Design Award in Dizajn obalov Competition Category.

StriebornáObaly· 2021

Dark Horse Wine Obal na víno

by Pierre Delebois

Client: E&J Gallo

Strieborná cena A' Design Award Winner in Obaly Category

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Verified Award Winner

Verify Award Status for #112024

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Dark Horse Wine Obal na víno

Dark Horse je dizajn obalu a značky vína vytvorený pre kalifornskú vínnu značku. Dizajn je založený na flexibilnom systéme, ktorý pokrýva celé portfólio obalov a umožňuje budúce rozšírenia. Etikety sú tlačené na prémiovom papieri s metalickými a matnými povrchovými úpravami, ktoré zosilňujú náznaky farby a chuti. Ikona značky je umiestnená v prednej a centrálnej časti každej etikety. Rozvrhnutie etikety je jednoduché, takže obsah fľaše je možné pochopiť na prvý pohľad. Cieľom je jasne vyjadriť kvalitu a chuť priamo na regáli.

The Recognition

About the Strieborná cena A' Design Award

Dark Horse Wine Obal na víno je laureát Striebornej ceny A' Design Award, mimoriadne prestížneho uznania udeľovaného nádherným, pôsobivým dizajnom najvyššej kvality. Laureáti Striebornej ceny sú nesmierne brilantné a mimoriadne kreatívne diela, ktoré ilustrujú výnimočnú odbornosť, talent a bystrosť svojich dizajnérov. Od Dark Horse Wine Obal na víno sa očakáva, že bude úžasným, vzorovým dielom, pozoruhodne profesionálnym a hlboko inovatívnym. Tento dizajn ocenený Striebornou cenou A' Design Award je veľmi pozoruhodný, obdivovaný vynález, ktorý prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. Dark Horse Wine Obal na víno je výtvor, ktorému mnohí závidia, ktorý vzbudzuje túžby, prináša pozitívne pocity a vyvoláva úžas a údiv.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: forceMAJEURE's approach was to elevate the brand’s quality & premium perception and consider the entire packaging portfolio, developing a flexible design system that allows for future innovation to guide and inspire the entire brand look and feel, including the touch points of portfolio strategy, POS and collateral materials, retail inspiration, and brand content. FM also wanted to help increase competitiveness on shelf among the varietal set through an uplifting new branding and packaging. The key challenge as a design agency was to amplify the desire for the brand through a bolder look and feel.
Production Technology: forceMAJEURE set out to redefine what is possible for the brand, starting with a new look and feel through the label design, elevating and refreshing the packaging to match the quality and taste that the brand is known for by its loyal consumers. The labels are printed on elegant, premium paper stock in both metallic and matte finish, amplifying color, flavors, taste, the icon, and the savoir-faire that Dark Horse is celebrated for. The Dark Horse icon has a front and center placement on the label, and the navigation system of the label is simple, allowing the consumer to see in a glance what waits inside the bottle.
Inspiration: forceMAJEURE was asked by E&J Gallo Winery to rebrand one of the growing brands of wine in their portfolio, Dark Horse, a modern expression of wine from California. Dark Horse is a brand known for delivering surprisingly exceptional wine at an affordable price. By focusing on perceptions of quality and taste, along with a bolder, more uplifting brand story in both packaging and communications, FM set out to create a visual world and a 360 branding portfolio for Dark Horse as it boldly moves forward to reach new consumers.
Team Members: Pierre Delebois, Executive Creative Director
Melanie Brown, Senior Designer
Steve Assandri, Production Manager.

Read the Press Release