Hometown Flavor Balenie ryžových rezancov by Changshu Institute of Technology

Hometown Flavor Balenie ryžových rezancov by Changshu Institute of Technology is a highly esteemed winner of the very prestigious 2022 Strieborná cena A' Design Award in Dizajn obalov Competition Category.

StriebornáObaly· 2022

Hometown Flavor Balenie ryžových rezancov

by Changshu Institute of Technology

Client: Changshu Institute of Technology

Strieborná cena A' Design Award Winner in Obaly Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Hometown Flavor Balenie ryžových rezancov

Yunnan je domovom mnohých etnických menšín, ktoré majú svoje vlastné jedinečné stravovacie zvyklosti. Ako reprezentatívne tradičné základné jedlo v provincii Yunnan sa ryžové rezance dajú kombinovať s ľubovoľnou prísadou a spôsobom prípravy, čím vznikajú rôzne chute. Prostredníctvom ryžových rezancov dizajnéri vyvinuli a navrhli túto sériu yunnanských produktov kombináciou tradičných odevov etnických menšín Yunnanu a ich chuťových preferencií. Vďaka modernej technológii konzervovania potravín je chuť Yunnanu prezentovaná celému svetu.

The Recognition

About the Strieborná cena A' Design Award

Hometown Flavor Balenie ryžových rezancov je laureát Striebornej ceny A' Design Award, mimoriadne prestížneho uznania udeľovaného nádherným, pôsobivým dizajnom najvyššej kvality. Laureáti Striebornej ceny sú nesmierne brilantné a mimoriadne kreatívne diela, ktoré ilustrujú výnimočnú odbornosť, talent a bystrosť svojich dizajnérov. Od Hometown Flavor Balenie ryžových rezancov sa očakáva, že bude úžasným, vzorovým dielom, pozoruhodne profesionálnym a hlboko inovatívnym. Tento dizajn ocenený Striebornou cenou A' Design Award je veľmi pozoruhodný, obdivovaný vynález, ktorý prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. Hometown Flavor Balenie ryžových rezancov je výtvor, ktorému mnohí závidia, ktorý vzbudzuje túžby, prináša pozitívne pocity a vyvoláva úžas a údiv.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As a representative food of Yunnan, rice noodles have many ways to cook. In order to let more people understand the Yunnan rice noodle culture and ethnic culture, Designer use the Yunnan ethnic minority costumes as the main element to design rice noodle packaging with different ethnic tastes.
Dimensions & Packaging: Width 145mm x Length 200mm x Height 40mm
Tags: Ethnic minorities, Rice noodles, Costumes, Yunnan, Hand-painted
Production Technology: The material of this packaging box is white card, using lithography process, the surface coating can protect the pattern from scratching and moisture.
Design Challenge: How to use vision to express taste is the most challenging part of design.
Research: This is an applied research project. Through the study of local ethnic minority cultures through research methods such as literature consultation, field research, interviews, and observations, its cultural genes are extracted, and finally the local traditional food culture is promoted and disseminated through packaging design.
Inspiration: Yunnan is a multi-ethnic province, and each ethnic minority has its own unique eating style. Rice noodles can be blended with any ingredient and cooking method to produce a different taste. If someone wants to intuitively understand a nation, in addition to its visual culture, it is its food culture. So we developed and designed this series of Yunnan rice noodle products through the carrier of rice noodles, combining the costumes of ethnic minorities in Yunnan and the tastes of ethnic minorities.
Project Duration: The project started in March 2021 in Kunming and finished in May 2021 in Kunming
Operation Flow: Rice noodle packaging have large boxes and separate small packages for different flavors. According to the customer's needs, customer can choose 6 small packages to combine into a large gift box.
Team Members: Liu Sirong
Image Credits: Image#1: Illustrator, Liu Sirong, Portrait, 2020.