Satine Pro Primárna funkcia: Balenie mlieka by L3branding is a highly esteemed winner of the very prestigious 2022 Strieborná cena A' Design Award in Dizajn obalov Competition Category.
StriebornáObaly· 2022
Satine Pro Primárna funkcia: Balenie mlieka
by L3branding
Client: L3branding
Strieborná cena A' Design Award Winner in Obaly Category
- 25,921
- Verified Award Winner
- Verify Award Status for #138900
The Design
About Satine Pro Primárna funkcia: Balenie mlieka
Satine Pro je dizajn obalu pre ultrafiltrované mlieko predávané v Číne. Mlieko má obsah bielkovín 6 gramov na 100 mililitrov. Dizajn umiestňuje číslo 6 do vizuálneho stredu obalu, pričom je vytvorené dekonštruovaním a opätovným spojením prírodných prvkov, ako sú kravy a rastliny. V obraze je ukrytá celá krava. Prístup čerpá z kubizmu a abstraktného umenia, kde je realita rozobratá a znovu poskladaná. Obal má rozmery 50 × 50 × 180 milimetrov. Cieľom je definovať novú podkategóriu mlieka a vyjadriť prirodzený a rafinovaný charakter.
The Recognition
About the Strieborná cena A' Design Award
Satine Pro Primárna funkcia: Balenie mlieka je laureát Striebornej ceny A' Design Award, mimoriadne prestížneho uznania udeľovaného nádherným, pôsobivým dizajnom najvyššej kvality. Laureáti Striebornej ceny sú nesmierne brilantné a mimoriadne kreatívne diela, ktoré ilustrujú výnimočnú odbornosť, talent a bystrosť svojich dizajnérov. Od Satine Pro Primárna funkcia: Balenie mlieka sa očakáva, že bude úžasným, vzorovým dielom, pozoruhodne profesionálnym a hlboko inovatívnym. Tento dizajn ocenený Striebornou cenou A' Design Award je veľmi pozoruhodný, obdivovaný vynález, ktorý prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. Satine Pro Primárna funkcia: Balenie mlieka je výtvor, ktorému mnohí závidia, ktorý vzbudzuje túžby, prináša pozitívne pocity a vyvoláva úžas a údiv.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- SATINE, as a representative brand of China's high-end milk, launched China's first ultrafiltration milk in 2021, with protein content as high as 6g/100mL. A new picture was created by deconstructing and recombining the protein content number "6", which is most memorable for consumers, and natural elements such as cows and plants. "6" has become a prominent visual center, with a complete cow looming and hidden in the picture. In this way, technology, art, and nature were integrated into one design.
- Dimensions & Packaging
- 50mm*50mm*180mm
- Tags
- milk, package design, organic, Cubism
- Design Challenge
- The uniqueness of ultrafiltration milk category has not been well represented by any product on a global scale, with most looking more like "functional milk" or "milk beverage".
Our core mission is: 1. Define the characteristics of a new subcategory of ultrafiltration milk by design; 2. Continue SATINE's own natural and light luxury style, and further strengthen the high-end feeling to support the high price of products. - Inspiration
- Design strategy is to start from science and technology, and the core principle of deconstruction and reorganization reminds designers of the deconstruction and reorganization of realistic scenes in "Cubism" and "abstractionism", which is an artistic means to reproduce reality and surpass reality; The integration of artistic vision into commercial products is also commonly used in luxury goods, which will naturally create high-end identity for the public.
- Project Duration
- The project started in July 2021 in Beijing and finished in December 2021 in Beijing, and was released in China in January 2022.
- Team Members
- Creative Direction: Guanru LI
Designer: Zhenxing Shi; Zhengyang Xuan
Projiect Manager: JIaxin He
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
