Fenjiu Jujiang Lingqiong Obal na liehovinu by Wen Liu

Fenjiu Jujiang Lingqiong Obal na liehovinu by Wen Liu is a highly esteemed winner of the very prestigious 2026 Strieborná cena A' Design Award in Dizajn obalov Competition Category.

StriebornáObaly· 2026

Fenjiu Jujiang Lingqiong Obal na liehovinu

by Wen Liu

Client: Shenzhen Oracle Creative Design Co., Ltd

Strieborná cena A' Design Award Winner in Obaly Category

22,037

Verified Award Winner

Verify Award Status for #173413

View at A' Design Award Press Release Award Badge

Colors

The Design

About Fenjiu Jujiang Lingqiong Obal na liehovinu

Fenjiu Jujiang Lingqiong je dizajn obalu pre čínsku pálenku baijiu. Vonkajší kryt v tvare hory pripomína pohorie Luliang, rodisko značky, a možno ho nadvihnúť, aby ste sa dostali k fľaši vo vnútri. Fľaša má úzke hrdlo a špicaté dno – formu používanú pri výrobe čínskej pálenky baijiu približne pred šesťtisíc rokmi. Fľaša je ručne tvarovaná z keramiky a dokončená glazúrou s efektom drahokamu. Vonkajší obal využíva platinový krištáľ a vysokoteplotné farbenie kovu. Sochárska forma umožňuje pohľad zo všetkých strán.

The Recognition

About the Strieborná cena A' Design Award

Fenjiu Jujiang Lingqiong Obal na liehovinu je laureát Striebornej ceny A' Design Award, mimoriadne prestížneho uznania udeľovaného nádherným, pôsobivým dizajnom najvyššej kvality. Laureáti Striebornej ceny sú nesmierne brilantné a mimoriadne kreatívne diela, ktoré ilustrujú výnimočnú odbornosť, talent a bystrosť svojich dizajnérov. Od Fenjiu Jujiang Lingqiong Obal na liehovinu sa očakáva, že bude úžasným, vzorovým dielom, pozoruhodne profesionálnym a hlboko inovatívnym. Tento dizajn ocenený Striebornou cenou A' Design Award je veľmi pozoruhodný, obdivovaný vynález, ktorý prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. Fenjiu Jujiang Lingqiong Obal na liehovinu je výtvor, ktorému mnohí závidia, ktorý vzbudzuje túžby, prináša pozitívne pocity a vyvoláva úžas a údiv.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This baijiu resembles a stationary sculpture, its artistic beauty evoking a sense of preserved time. Beneath the brown, mountain-shaped bottle, a mysterious object floats in suspension, as if awaiting discovery. The patterns and characters on the packaging carry echoes of ancient civilization, silently narrating the origins of Chinese writing.
Dimensions & Packaging: 200mmx210mmx480mm
Tags: Premium Baijiu, Cultural Tracing, Cultural Export, Integration of Commerce and Art
Production Technology: The exterior packaging utilizes platinum crystal and high-temperature metal coloring oxidation techniques, achieving an exceptional texture. The bottle features a pointed-bottom shape crafted through ancient methods of handmade ceramics, adorned with a rare gemstone glaze. Together, they complement each other, vividly showcasing the ultimate craftsmanship and artisan spirit of Chinese ceramics.
Design Challenge: During the initial prototyping phase, the product faced significant challenges. The core difficulty lay in the historically unstable firing process for the pointed-bottom bottle, an issue long known for its extremely low yield that has consistently challenged the industry. Through dozens of systematic refinements to the production process, the team ultimately achieved a successful firing.
Research: Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
Inspiration: The design draws inspiration from Fenjiu's birthplace, the Lüliang Mountains, symbolizing its deep connection with nature and honoring centuries of brewing mastery. The bottle's form echoes the 6,000-year-old "small-mouthed, pointed-bottom amphora" from the Yangshao period—one of the earliest known vessels used in Chinese baijiu making—reflecting the rich cultural legacy of this traditional spirit.
Project Duration: March 2024, Shenzhen, China
Operation Flow: The product display features a sculptural design, allowing 360-degree viewing from all angles. The mountain-shaped top cover can be easily lifted to access the product inside.
Team Members: Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Zhipeng Li