Guojiao 1573 Obal na baijiu by Wen Liu is a highly esteemed winner of the very prestigious 2026 Strieborná cena A' Design Award in Dizajn obalov Competition Category.

StriebornáObaly· 2026

Guojiao 1573 Obal na baijiu

by Wen Liu

Client: Shenzhen Oracle Creative Design Co.,Ltd.

Strieborná cena A' Design Award Winner in Obaly Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Guojiao 1573 Obal na baijiu

Guojiao 1573 je limitovaná edícia obalového dizajnu pre prémiový čínsky destilát baijiu. Dizajn čerpá z motívu loonga, priaznivého symbolu v čínskej kultúre. Trojrozmerné plastické stvárnenie zobrazuje loonga na fľaši aj na vonkajšom obale, pričom časti tejto postavy zostávajú skryté v tvaroch obalu. Fľaša je vyrobená starobylou technikou keramiky vypaľovanej v peci a je tvarovaná ručne. Balenie má rozmery 205 x 170 x 295 milimetrov. Pokojná a rafinovaná forma pozýva spotrebiteľa objavovať a otvoriť obal.

The Recognition

About the Strieborná cena A' Design Award

Guojiao 1573 Obal na baijiu je laureát Striebornej ceny A' Design Award, mimoriadne prestížneho uznania udeľovaného nádherným, pôsobivým dizajnom najvyššej kvality. Laureáti Striebornej ceny sú nesmierne brilantné a mimoriadne kreatívne diela, ktoré ilustrujú výnimočnú odbornosť, talent a bystrosť svojich dizajnérov. Od Guojiao 1573 Obal na baijiu sa očakáva, že bude úžasným, vzorovým dielom, pozoruhodne profesionálnym a hlboko inovatívnym. Tento dizajn ocenený Striebornou cenou A' Design Award je veľmi pozoruhodný, obdivovaný vynález, ktorý prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. Guojiao 1573 Obal na baijiu je výtvor, ktorému mnohí závidia, ktorý vzbudzuje túžby, prináša pozitívne pocity a vyvoláva úžas a údiv.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is Luzhou Laojiao's 2024 Year of the loong limited-edition baijiu. Its packaging draws from China's auspicious loong culture, honoring tradition while conveying the brand's sincere wishes. The sculptural form breaks conventions, interpreting Eastern elegance through a calm and refined presence.
Dimensions & Packaging: 205mm*170mm*H295mm
Tags: Premium Baijiu, Cultural Tracing, Cultural Export, Integration of Commerce and Art
Production Technology: The bottle is crafted using China's intangible cultural heritage technique of ancient kiln-fired ceramics, meticulously shaped by hand to reflect its artisanal spirit. It exudes a mysterious yet restrained power, inviting consumers to explore and open it, thereby connecting them with the profound story behind the brand.
Design Challenge: As a limited-edition premium Chinese baijiu, it masterfully balances commercial appeal with artistic integrity. Its exceptional craftsmanship and distinctive design establish a compelling sense of value and exclusivity.
Research: Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
Inspiration: The design employs three-dimensional sculpting to present the loong's image across both the bottle and its outer packaging. Parts of the loong remain subtly concealed within the forms, blending seamlessly and organically with the overall structure, evoking a sense of latent power and extraordinary capability.
Project Duration: March 2024, Shenzhen, China
Operation Flow: The loong, an auspicious symbol in Chinese culture, is ingeniously integrated into the bottle's form, creating a seamless unity with the product. This design not only generates powerful visual impact but also vividly brings the loong's majestic presence to the consumer.
Team Members: Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Zhipeng Li