All Mies Packaging Obal na náramkové hodinky by Walmir Luz

All Mies Packaging Obal na náramkové hodinky by Walmir Luz is a highly esteemed winner of the very prestigious 2019 Bronzová cena A' Design Award in Dizajn obalov Competition Category.

BronzováObaly· 2019

All Mies Packaging Obal na náramkové hodinky

by Walmir Luz

Client: All Mies

Bronzová cena A' Design Award Winner in Obaly Category

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The Design

About All Mies Packaging Obal na náramkové hodinky

All Mies je dizajn obalu pre náramkové hodinky. Škatuľa je vyrobená z niekoľkých vrstiev kartónu s výrezom pre hodinky v strede, kde je uložený samotný hodinkový strojček. Tenká gumička je uložená v malých zárezoch a drží vrstvy pohromade. Vonkajší obal uzatvára jadro a je na ňom vyrytá značka identity. Obal je možné zosunúť alebo otvoriť pomocou zadného jazýčka. Po odstránení gumičky sa vrstvy oddelia a odhalia hodinky. Vrstvená forma je inšpirovaná topografickými modelmi používanými pri modelárstve.

The Recognition

About the Bronzová cena A' Design Award

All Mies Packaging Obal na náramkové hodinky je laureát Bronzovej ceny A' Design Award, vysoko prestížneho uznania udeľovaného vynikajúcim dizajnom, ktoré sa vyznačujú kreativitou, vynaliezavosťou a bystrosťou. Laureáti Bronzovej ceny sú plne zručné a nápadne kreatívne artefakty, ktoré potvrdzujú rozsiahle skúsenosti, predstavivosť a zdatnosť svojich dizajnérov. Od All Mies Packaging Obal na náramkové hodinky sa očakáva, že bude vysoko cenený, obdivovaný a milovaný predmet, pozoruhodne profesionálny a inovatívny. Tento dizajn ocenený Bronzovou cenou A' Design Award zahŕňa najlepšie postupy v umení, vede, dizajne a technológii a vyniká pozornosťou k detailom. All Mies Packaging Obal na náramkové hodinky skvele uspokojuje potreby, dotýka sa túžob, očarúva city a vzbudzuje zvedavosť.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The All Mies box translates the simplicity of the watch design into a minimal and yet bold packaging. Embracing the same style found on the timepieces, the packaging is carefully designed to create an artful experience from beginning to end. The concept relies on a series of different layers that are tightly fit together as pieces of a puzzle waiting to slowly unveil the final product inside.
Dimensions & Packaging: Width 2-3/4" x Depth 5/8" x Height 11"
Tags: watch packaging, packaging, minimalist box, minimalist packaging, layered box, layered packaging.
Production Technology: The final design uses a series of cardstock layers that feature a timepiece cutout in the center where the main product is supposed to sit. These layers are bundled together by a thin rubber band that rests on small notches. The main core is then enclosed by a final cover that engraves the brand identity of the product and company.
Design Challenge: As the concept of a small startup, the biggest challenge was to achieve a unique design packaging that was elegant and simple at an affordable price. By rejecting generic boxes we had to carefully study production processes and materials that would allow us to achieve a custom design with financial constraints.
Research: The All Mies brand was established following the Miesian style. Every product and packaging are created to be simple and bold by embracing clean lines and a minimalist approach. All designs are generated through the understanding of its function. Tying the functionality of a piece to the establishment of its design enables the whole concept to achieve a holistic approach.
Inspiration: The packaging is inspired on the art of model making: topographic models can be created to illustrate mass and shape through the use of a sequence of layers. The final design expands upon the architectural identity of the brand by creating a play between volumes and voids and lets form follow function.
Project Duration: October 2018 to January 2019. Los Angeles/CA, USA
Operation Flow: When completely enclosed, the packaging can be opened by either sliding the core out of the cover or opening the cover from the back tab. Once the cover is removed, the main core is untied by removing the rubber band. Once the rubber band is removed, the main core becomes a series of independent layers that reveals that watch at its center.
Team Members: Creative Director: Walmir Luz
Designer: Philip Paul
Image Credits: Image #1: All Mies LLC
Image #2: All Mies LLC
Image #3: All Mies LLC
Image #4: All Mies LLC
Image #5: All Mies LLC
Image #6: All Mies LLC