Bronasta Oglaševanje · 2020

Daikure Brand Identity Plakat

by JBBC Branding Consultancy

Bronasta nagrada A' Design Award 2020 in Oglaševanje
CLIENT: JBBC Branding Consultancy
Estimated Number of Design Views: 12,920
Verification code 1CDB05B2A2 · Verify this award

View at A' Design Award Press Release

Colors

About Daikure Brand Identity Plakat

Celostna podoba blagovne znamke Daikure je serija plakatov, ustvarjenih za japonsko proizvodno podjetje iz težke industrije. Kot modeli nastopajo pravi zaposleni v podjetju. Jasne in mirne oči izražajo osredotočenost in mojstrsko obrtniško znanje. Drža modelov izraža pogumnost v poklicu. Izrazi na obrazih namigujejo na dolgoletne izkušnje in zanesljivost. Kontrast med svetlo svetlobo in temno modro barvo podpira vrednote blagovne znamke – profesionalnost, pozornost do podrobnosti in mojstrsko obrtniško znanje. Podobe so zasnovane tako, da sporočajo močno in trdno energijo.

About the Bronasta nagrada A' Design Award

Daikure Brand Identity Plakat je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Daikure Brand Identity Plakat se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Daikure Brand Identity Plakat sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

Press Kit

Unique Properties: The posters expressed the craftsman attitude from Japanese culture and show Japanese heritage attitude, innovation for high technology and superb performance and amazing welding technique.
Tags: Daikure, Manufacturing, Poster, Japan, JBBC
Production Technology: The clear and steadfast eyes expressed the attitude of focus and craftsmanship, and posture of models expressed the breakthrough and boldness in profession. In addition, the facial expression showed the experience from old heritage regarded as trustworthy and depended. Contrast of the light arrangement and dark blue were in consistent with the brand values as professional, detail-oriented and craftsmanship. The picture was designed to reveal with strong and solid energy.
Design Challenge: One challenge was to take perfect shot with these two gentleman who were real staffs in Daikure but they did wonderful job. The other challenge was to show the craftsmanship and welding technique in the same design.
Research: Jbbc conducted many deep interviews with employees and clients of Daikure in Japan. The design concept was developed from the feedback from both parties.
Inspiration: "Though people may regard us as old school, for the past 60 years, this is the way we work, insisting in every detail and making every machinery product as the only handmade craft piece in the world. The attitude is in our blood as a Japanese and that's the reason why we can keep Daikure in the position as one of the world leading company in this category" said by Chief Officer of Operation in Daikure.
Patents: Copyrights belong to Jblossom Branding Consultancy Co., Ltd., 2019
Image Credits: Jblossom Branding Consultancy Co., Ltd