Ugly Monster Embalaža za sladoled na palčki by JBBC Branding Consultancy

Ugly Monster Embalaža za sladoled na palčki by JBBC Branding Consultancy is a highly esteemed winner of the very prestigious 2020 Bronasta nagrada A' Design Award in Oblikovanje embalaže Competition Category.

BronastaEmbalaža· 2020

Ugly Monster Embalaža za sladoled na palčki

by JBBC Branding Consultancy

Client: JBBC Branding Consultancy

Bronasta nagrada A' Design Award Winner in Embalaža Category

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Verified Award Winner
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Colors

The Design

About Ugly Monster Embalaža za sladoled na palčki

Ugly Monster je embalaža za izdelek sladoleda na palčki, izdelanega na Tajvanu. Zasnova prikazuje zelen lik z grobo, hrapavo površino, navdihnjen po guavi, sadju, ki uspeva v mestu Yanchao. Fluorescentno zelena barva liku daje pozitiven in živahen videz. Telo in noge imajo neuravnoteženo razmerje, lik pa nima rok, zaradi česar deluje smešno. Embalaža meri 70 mm v širino, 195 mm v dolžino in 20 mm v višino. Namen je promovirati izdelek ter opozoriti na majhno mesto in njegove kmete.

The Recognition

About the Bronasta nagrada A' Design Award

Ugly Monster Embalaža za sladoled na palčki je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Ugly Monster Embalaža za sladoled na palčki se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Ugly Monster Embalaža za sladoled na palčki sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The package was designed not only to promote the merchandise but also call attention from public to the small town with majority of elder farmers. The goal of the design was to create pleasure and fun image for Yanchao. The popsicle product launched allover Taiwan and reported by different press in 2019.
Dimensions & Packaging: Width 70mm x Length 195mm x Height 20mm
Tags: Guava, Farmers, Popsicle, Food, Ugly Monster
Production Technology: "Ugly Monster" is a very authentic character with the green color and rugged surface, inspired by guava, a local fruit in Taiwan. "Ugly Monster" is full of excitement and energy to show itself to the world, as the metaphor that farmers did hard work for the best quality and expected more people to notice. Fluorescent green granted the character feeling of positive energy, authenticity and amazement. Unbalanced ratio between body and legs, and two legs without hands, aligned with characteristics of Ugly Monster as funny and furious.
Inspiration: As part of university social responsibility project in Taiwan, ugly monster was created as a hilarious and sweet character with a big heart and bravery born from the bare land full of lime dust. The idea was inspired by a small town in Taiwan, Yanchao and the fruit, grava which Yamchao is famous for.
Project Duration: The project started in June 2019 and finished in December 2019 in Taiwan.
Operation Flow: The design team aimed to create a fun way as the bridge between young people and tradition culture of a small town.
Patents: Copyrights belong to Jblossom Branding Consultancy Co., Ltd., 2019.
Team Members: Designer: Huiyu Zhuang
Director: Jiunguo Yu
Image Credits: Jblossom Branding Consultancy Co., Ltd.