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Cascahuin Steklenica za tekilo – avtor Humberto Garcia

Delo Cascahuin Steklenica za tekilo avtorja Humberto Garcia je izjemno cenjeni dobitnik prestižne nagrade 2021 Srebrna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.


SrebrnaEmbalaža· 2021

Cascahuin Steklenica za tekilo

avtor/ica: Humberto Garcia

Naročnik: Tequila Cascahuín

Dobitnik nagrade Srebrna nagrada A' Design Award v kategoriji Embalaža

15,294

Potrjeni dobitnik nagrade

Preverite status nagrade za #110322

Barve

Dizajn

O dizajnu Cascahuin Steklenica za tekilo

Cascahuin je steklenica, zasnovana za tekilo. Ustje, obroč in vrat steklenice so bili prilagojeni tako, da tesnilni sistem deluje z zamaškom iz plute. Ikona blagovne znamke je nanesena v visokem reliefu na vratu, kar embalaži daje značilen pečat. Steklena posoda je izdelana s pihanjem, pri čemer je osnovni material natrijevo-kalcijevo steklo. Zamašek je izdelan iz izbranih naravnih zrn plute, obarvanih z rastlinskimi pigmenti živilske kakovosti. Steklenica meri 70 krat 70 krat 260 milimetrov. Zasnova črpa navdih iz predhispanskih obrti, materialov in branja zvezd.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Cascahuin Steklenica za tekilo je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Cascahuin Steklenica za tekilo se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Cascahuin Steklenica za tekilo je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti
The process of developing the customized package consisted of making modifications to the mouth, ring, and neck of the bottle so that the sealing system works by means of a cork stopper, in addition to placing the icon designed for the brand in high relief on the neck of the bottle, which gives it a subtle strength and characteristic seal of the package.
Dimenzije in embalaža
the dimensions of the packaging are as follows:
70 mm x 70 mm x 260 mm
Oznake
design, product design, graphic design, art direction, tequila, bottle, visual design
Proizvodna tehnologija
The production process of the glass container will be carried out by blow molding. The standardization of the base material considers its base in sodium-calcium glass.
For the stopper - cork is produced a type Spark, developed to measure, using selected natural cork grains and inked with food grade vegetable pigments.
Oblikovalski izziv
One of the obstacles that we presented in the development of the bottle was the manufacture in blown glass, since it was very important to have the details with quality and fineness as well as the cork carved in stone.
Raziskave
The graphic identity of Tequila Cascahuín was developed from the conceptualization of three elements that affect the agricultural processes of the blue agave: the earth, the stars and time.

To talk about the earth, pastel pigments were used for the development of the graphic variables, reading the accidents and qualities of this material; like the one that decomposes organically achieving pulverization, silences and tonalities of earthy sensations.

The game with the stars invites to conceive the cycles of cultivation as a rhythm that frames the agave landscape in nights and days, crickets and cicadas, rain and sleep.
Determine the auspicious times, of planting, cultivation and harvest.

Time marks the fullness and aging, which is represented by a bowl, a small cup with a concave shape made of clay, guaje or wood; used by our pre-Hispanic ancestors. The symbol of the bowl represents the matrix, the origin. In our ancestral tradition, the jícaras and vessels were used mainly as containers for water and food, they are the guardians of life over time.
Inspiracija
The inspiration comes from our pre-Hispanic ancestors, their crafts, their materials and the use of the stars for each decision making
Trajanje projekta
The project started in April 2020 in Mexico and finished in September 2020 in Mexico
Člani ekipe
Creative Director: Ana Paula Santana
Product Designer: Irving Jimenez
Zasluge za slike
All photos: Irving Jimenez & Humberto Vanhuten

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