Snow Time L Vino – avtor Evan Chen and Ziming Guo

Delo Snow Time L Vino avtorja Evan Chen and Ziming Guo je izjemno cenjeni dobitnik prestižne nagrade 2021 Srebrna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

SrebrnaEmbalaža· 2021

Snow Time L Vino

avtor/ica: Evan Chen and Ziming Guo

Naročnik: Lascaux Design Institute Inc.

Dobitnik nagrade Srebrna nagrada A' Design Award v kategoriji Embalaža

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Preverite status nagrade za #110335

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Barve

Dizajn

O dizajnu Snow Time L Vino

Gu Yue Long Shan je največja skupina tradicionalnih rumenih vin na Kitajskem, ustanovljena leta 1664. Nov izdelek, ki so ga ustvarili za Gu Yue Long Shan, izraža idejo uživanja v počasnem času. Grafično oblikovanje temelji na konceptih vode, snega, lepljivega riža in časa, ki so bistveni za rumeno vino, ter prikazuje lokalne gore in vodo, da tvori popolno sliko. Za ženske uporabnice smo razvili tanko embalažo z uporabo folije za stiskanje celuloze in v kombinaciji s postopkom vdolbine, da bi ustvarili občutek snežne ovojnice.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Snow Time L Vino je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Snow Time L Vino se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Snow Time L Vino je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Guyue Long Shan is the largest yellow wine group in China, started in 1664, is a popular traditional yellow wine brand in China. It has many classic yellow wine products, and a loyal customer base of middle-aged and elderly people. It needs to develop some new products to cater to the younger consumers.
Dimenzije in embalaža: The size is 275mm*68mm*68mm, and the paper seal at the bottle mouth simulates the dynamic opening of yellow rice wine, increasing the sense of ceremony.
Oznake: logo，packaging，illustrations，graphics
Proizvodna tehnologija: Glass bottle model development, paper embossed hot stamping, solid wood and cork combination.
Oblikovalski izziv: Grasp the relationship between traditional brands and emerging markets to guide packaging design.
Raziskave: We combine the Chinese yellow wine culture with the local city culture of Shaoxing, and the yellow wine brewing process to form the bottle label illustration. Time/lake water/glutinous rice/snowflakes form the auxiliary graphics. This is our attempt to expand the image of Huangjiu.
Inspiracija: We created a young new product for Guyuelongshan, Falling Snow, to convey the idea of enjoying slow times. Water, glutinous rice and time are essential in making yellow rice wine, while the lees of Fragrant snow wine are as white as snow. So we use abstract snowflakes to express time/water/glutinous rice, and draw the local mountains and water to form a complete picture. For female users developed a thin packaging, using pulp press film, and combined with the indentation process, to produce a snow wrap feeling.
Trajanje projekta: The project was launched in Shaoxing in July 2020.
Potek delovanja: When customers get their Snow Time Wine, they will touch the special crafted pawn paper bottle sticker. Tear off the top seal, open the cork, pour yourself a glass of aged yellow wine and enjoy Slow Time.
Člani ekipe: Evan Chen
Ziming Guo
Leti Liu
Suheng Yao
Yoga Zhai
Fan Zhang
Min Fang