Tanaka 1789 X Chartier Sake Blend 001 Embalaža za steklenico sakeja – avtor Laurent Hainaut

Delo Tanaka 1789 X Chartier Sake Blend 001 Embalaža za steklenico sakeja avtorja Laurent Hainaut je izjemno cenjeni dobitnik prestižne nagrade 2021 Srebrna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

SrebrnaEmbalaža· 2021

Tanaka 1789 X Chartier Sake Blend 001 Embalaža za steklenico sakeja

avtor/ica: Laurent Hainaut

Naročnik: Tanaka 1789 X Chartier

Dobitnik nagrade Srebrna nagrada A' Design Award v kategoriji Embalaža

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Preverite status nagrade za #112010

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Dizajn

O dizajnu Tanaka 1789 X Chartier Sake Blend 001 Embalaža za steklenico sakeja

Tanaka 1789 X Chartier Sake Blend 001 je embalaža za serijo mešanic sakeja. Etiketa nosi črn vzorec mreže na črni podlagi, navdihnjen s stenami pivovarne Tanaka, primerom arhitekture Kura iz obdobja Edo. Mreža je natisnjena kot lakiranje okoli steklenice in je zaporedno razvrščena v niz šestkotnikov, simbol aromatične znanosti. Uporabljena sta črna in bela, saj obe blagovni znamki poudarjata ti barvi, črne steklenice pa so rezervirane za vrhunski sake. Imeni sta združeni v križnem vzorcu preko skupne črke A.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Tanaka 1789 X Chartier Sake Blend 001 Embalaža za steklenico sakeja je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Tanaka 1789 X Chartier Sake Blend 001 Embalaža za steklenico sakeja se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Tanaka 1789 X Chartier Sake Blend 001 Embalaža za steklenico sakeja je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: forceMAJEURE worked closely with Chartier to craft a unique design for this innovative series of blends. Inspired by the distinctive architecture of the Tanaka Brewery, the black on black grid pattern in the background of the label invokes the beautiful brewery walls, an embodiment of the unique characteristics of the Edo period’s Kura architecture. Printed as varnishes around the bottle, the grid pattern is sequenced to create a series of hexagons, a key symbol of Chartier’s aromatic science. From the tile grid pattern and hexagon, we saw that both Tanaka 1789 and Chartier featured black and white prominently in their own branding. The minimalism, elegance and luxury of black and white match the quality of the product: in traditional sake packaging, black bottles are reserved for the most premium Sakes. To illustrate the “best of” in the brand’s identity, we combined Tanaka and Chartier together in a cross pattern to create a strong logo lockup—using a common A to bring the two words together.
Proizvodna tehnologija: forceMAJEURE knew from the brief that the design needed to be modern, simple and sophisticated. The detail needed to be expressed to show two rich cultures merging into one. The designers were all inspired by the pattern of the traditional brewery’s wall, and the hexagon that is a part of Francois Chartier’s brand. The design selected for the label was a beautiful blending of the two, and we extensively researched the paper stock to use for the label that would be the perfect grain and texture to seamlessly match the color and texture of the bottle. In order to work with a more limited production run, we needed to find the right suppliers to coordinate with the bottlers and other suppliers to bring all of the elements needed for the production together on time.
Inspiracija: Inspired by the distinctive architecture of the Tanaka Brewery, the black on black grid pattern in the background of the label invokes the beautiful brewery walls, an embodiment of the unique characteristics of the Edo period’s Kura architecture. Printed as varnishes around the bottle, the grid pattern is sequenced to create a series of hexagons, a key symbol of Chartier’s aromatic science and expertise.
Člani ekipe: Michelle Mak, Creative Director
Kei Hayashi, Senior Designer
Linda Tseng, Production Director

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