Dark Horse Wine Primarna funkcija: Embalaža za vino – avtor Pierre Delebois

Delo Dark Horse Wine Primarna funkcija: Embalaža za vino avtorja Pierre Delebois je izjemno cenjeni dobitnik prestižne nagrade 2021 Srebrna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

SrebrnaEmbalaža· 2021

Dark Horse Wine Primarna funkcija: Embalaža za vino

avtor/ica: Pierre Delebois

Naročnik: E&J Gallo

Dobitnik nagrade Srebrna nagrada A' Design Award v kategoriji Embalaža

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Preverite status nagrade za #112024

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Dizajn

O dizajnu Dark Horse Wine Primarna funkcija: Embalaža za vino

Dark Horse je oblikovanje embalaže in znamke za vino, ustvarjeno za kalifornijsko vinsko znamko. Zasnova temelji na prilagodljivem sistemu, ki zajema celoten portfelj embalaže in omogoča prihodnje dodatke. Etikete so natisnjene na vrhunskem papirju v kovinskih in mat izvedbah, kar poudarja namige o barvi in okusu. Ikona znamke je postavljena na sredino sprednje strani vsake etikete. Postavitev etikete je preprosta, tako da je vsebino steklenice mogoče razumeti na prvi pogled. Cilj je jasno izraziti kakovost in okus na polici.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Dark Horse Wine Primarna funkcija: Embalaža za vino je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Dark Horse Wine Primarna funkcija: Embalaža za vino se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Dark Horse Wine Primarna funkcija: Embalaža za vino je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: forceMAJEURE's approach was to elevate the brand’s quality & premium perception and consider the entire packaging portfolio, developing a flexible design system that allows for future innovation to guide and inspire the entire brand look and feel, including the touch points of portfolio strategy, POS and collateral materials, retail inspiration, and brand content. FM also wanted to help increase competitiveness on shelf among the varietal set through an uplifting new branding and packaging. The key challenge as a design agency was to amplify the desire for the brand through a bolder look and feel.
Proizvodna tehnologija: forceMAJEURE set out to redefine what is possible for the brand, starting with a new look and feel through the label design, elevating and refreshing the packaging to match the quality and taste that the brand is known for by its loyal consumers. The labels are printed on elegant, premium paper stock in both metallic and matte finish, amplifying color, flavors, taste, the icon, and the savoir-faire that Dark Horse is celebrated for. The Dark Horse icon has a front and center placement on the label, and the navigation system of the label is simple, allowing the consumer to see in a glance what waits inside the bottle.
Inspiracija: forceMAJEURE was asked by E&J Gallo Winery to rebrand one of the growing brands of wine in their portfolio, Dark Horse, a modern expression of wine from California. Dark Horse is a brand known for delivering surprisingly exceptional wine at an affordable price. By focusing on perceptions of quality and taste, along with a bolder, more uplifting brand story in both packaging and communications, FM set out to create a visual world and a 360 branding portfolio for Dark Horse as it boldly moves forward to reach new consumers.
Člani ekipe: Pierre Delebois, Executive Creative Director
Melanie Brown, Senior Designer
Steve Assandri, Production Manager.

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