Maskeeper Škatlica za shranjevanje mask – avtor Maurice Kwok and Steve Yeung

Delo Maskeeper Škatlica za shranjevanje mask avtorja Maurice Kwok and Steve Yeung je izjemno cenjeni dobitnik prestižne nagrade 2021 Železna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje modnih in potovalnih dodatkov.

ŽeleznaDodatki· 2021

Maskeeper Škatlica za shranjevanje mask

avtor/ica: Maurice Kwok and Steve Yeung

Naročnik: Innosphere Ltd

Dobitnik nagrade Železna nagrada A' Design Award v kategoriji Dodatki

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Potrjeni dobitnik nagrade

Preverite status nagrade za #112413

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Barve

Dizajn

O dizajnu Maskeeper Škatlica za shranjevanje mask

Maskeeper je začasna škatlica za shranjevanje obraznih mask, zložena v paket velikosti poslovne kartice. Maskeeper je izdelan iz polipropilenske folije živilske kakovosti, ki je izsekana in zložena za hitro in cenovno ugodno proizvodnjo. Maska se položi na razgrnjeno folijo in zloži znotraj nje, tako da površine maske ostanejo prekrite, kar zmanjšuje navzkrižno kontaminacijo. Maskeeper, ki merí 91 x 61 x 8 milimetrov in tehta 10 gramov, se zlahka prilega žepu. Zasnova ponuja urejeno in higiensko alternativo zavijanju odloženih mask v papirnate robčke ali ovojnice med obroki.

Priznanje

O nagradi Železna nagrada A' Design Award

Maskeeper Škatlica za shranjevanje mask je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od Maskeeper Škatlica za shranjevanje mask se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si Maskeeper Škatlica za shranjevanje mask zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: ** First in the World to Satisfy the Unmet Need**
In this unexpected situation, there is NO product really caters to this need for temporary mask storage and solves the pain point. People just use envelopes or tissue paper to store “take-off” masks during mealtime which are NOT eco-friendly and with POOR user experience. To satisfy this, we designed the Maskeeper to tackle this scenario and created a new and easy table manner for everyone. This allows every user to “fold and store” the mask in a simple, neat, and hygienic way.
Dimenzije in embalaža: Size: 91 x 61 x 8mm Weight: 10g
Material: PP Sheet (Food Grade)
Lab Approval with Certification:
EU EN71-3 Safety Directives
REACH & RoHS Compliance
Oznake: pandemic, maskeeper, mask keeper, mask case, pandemic, corona virus
Proizvodna tehnologija: **Fast to Market, Over One Million Pieces Distributed.**
Because of the unexpected pandemic and of urgent need, we just use 20 days to develop, produce and launch Maskeeper to market. Made of Food Grade PP sheet with die-cut and folds, which ensures the fastest manufacturing rate, lowest production cost, so every citizen could afford and access Maskeeper ASAP.
Oblikovalski izziv: **Minimal Design but Highly Efficient**
In Feb-2020, production plants in Mainland were all closed and there was no way to carry out mass production. So we optimized the design of Maskeeper that can be efficiently produced locally by Laser Cuttimh machine in batches with available workshops in Hong Kong to support the urgent need of citizens. Until mass product facilities were available, these were produced in million and distributed widely.
Raziskave: **Mission on Creating Shared Value (CSV)**
The pandemic caused a serious impact to local retail business. No one visited local stores to spend. Thousands of small shops were at the critical stage of closing down.
By making good use of huge demand of Maskeeper, we allied with many small shops, from restaurants to cafés, and introduced the “Maskeeper Redemption Scheme”. This encouraged consumers to “Purchase First and then Redeem Maskeeper”. So people will spend for a certain amount in shops (say buying a cup or food) and redeem Maskeepers at a discounted offer. This incentive acted as business leverage and induced sales opportunities for small shops at that frozen economy.
Inspiracija: **The New Lifestyle Essential for the New Normal **
The unexpected pandemic makes mask-wearing a daily habit. At mealtime, people use tissue papers or envelopes to wrap "take-off" masks which is a POOR experience and NOT eco-friendly.
Creating a new hygiene manner, with Maskeeper, people can temporarily store the medical mask in a business card-sized package, which is hygienic, handy, and neat. This smartly solves all pain points and minimizes cross-contamination to/from the mask.
Trajanje projekta: The project was started on 31-Jan-2020 and the product was launched to market on 21-Feb-2020 in Hong Kong.
Potek delovanja: **Smart and Intuitive**
Just place the medical mask onto Maskeeper, user could intuitively fold and keep the mask into a card-sized package, which is simple and handy. (Please see provided video link for demonstration).
Člani ekipe: Maurice Kwok
Steve Yeung
Kurt Fan
Winky Mak
Elle Yeung
Jack Fok
Artisana
Zasluge za slike: Steve Yeung
Maurice Kwok
Winky Mak
Kurt Fan
Elle Yeung