Game Fuel Embalaža za pijačo by PepsiCo Design and Innovation

Game Fuel Embalaža za pijačo by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 Zlata nagrada A' Design Award in Oblikovanje embalaže Competition Category.

ZlataEmbalaža· 2021

Game Fuel Embalaža za pijačo

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

Zlata nagrada A' Design Award Winner in Embalaža Category

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Verified Award Winner

Verify Award Status for #118643

View at A' Design Award Press Release Award Badge

Colors

The Design

About Game Fuel Embalaža za pijačo

Game Fuel je posebna izdaja embalaže energijske pijače, ustvarjena za blagovno znamko Adrenaline Rush v Rusiji. Oblikovanje slavi kulturo iger in e-športa. Izrazit logotip A na pločevinki je bil preoblikovan v barvit portal, ki potrošnika vabi v novo igralno okolje in ustvarja občutek postopne potopitve. Oblikovanje se z embalaže razteza na širše izkušnje blagovne znamke. Izraženi namen je bil igralsko skupnost odmakniti od stereotipov ter igralcem dati energijo in samozavest za odlične dosežke.

The Recognition

About the Zlata nagrada A' Design Award

Game Fuel Embalaža za pijačo je prejemnik Zlate nagrade A' Design Award, neizmerno prestižnega priznanja, ki se podeljuje prvovrstnim, čudovitim in izvrstnim oblikovanjem. Prejemniki Zlate nagrade so izjemno inovativne, vizionarske in bleščeče osupljive stvaritve, ki odražajo genij, modrost in mojstrstvo svojih oblikovalcev. Od Game Fuel Embalaža za pijačo se pričakuje, da bo zelo hvaljen, trende postavljajoč in monumentalen izum, ki prinaša brezprecedenčno vrednost. To oblikovanje, nagrajeno z Zlato nagrado A' Design Award, je spektakularno, spoštovano delo, ki v veliki meri koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Game Fuel Embalaža za pijačo ustvarja intenzivna čustva želje, prebuja strast, spodbuja ustvarjalnost in nas prevzame.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Adrenaline Rush, an established, powerful and bold energy drink brand available in Russia, created Adrenaline Game Fuel as a special edition offering to celebrate the gaming occasion and e-sports culture. With the design extending from packaging to brand experiences, the objective was to shift preconceived notions of the gaming community and release it from stereotypes, while also giving gamers energy and confidence for maximum performance.
Tags: Packaging, Beverage
Inspiration: Every aspect of the Adrenaline Game Fuel packaging was designed to enhance the gaming experience and feel aesthetically worthy of the serious gaming consumer. The visually prominent A logo on pack was transformed into a colorful portal that invites consumers into the gradual immersion of a new game environment.
Team Members: PepsiCo Design & Innovation

Read the Press Release