Lays Signature Pop-up doživetje blagovne znamke by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 Zlata nagrada A' Design Award in Oblikovanje dogodkov in prireditev Competition Category.
ZlataDogodek· 2021
Lays Signature Pop-up doživetje blagovne znamke
by PepsiCo Design and Innovation
Client: PepsiCo Design & Innovation
Zlata nagrada A' Design Award Winner in Dogodek Category
Verified Award Winner
Verify Award Status for #118889The Design
About Lays Signature Pop-up doživetje blagovne znamke
Lays Signature je pop-up doživetje blagovne znamke, ustvarjeno okoli krompirjevega čipsa. Doživetje poteka na začasnih lokacijah v ekskluzivnih trgovinah, kjer miksološki bar s čipsom deluje kot majhen oder. Obiskovalci spremljajo nastop v živo, med katerim se pred njihovimi očmi ročno ustvarjajo edinstveni okusi. Gledališki in večsenzorični format na novo opredeljuje, kako se čips streže, okuša in deli. Namen je doseči mlajše kupce, ki cenijo pristna doživetja in deljenje na družbenih omrežjih. Prva izvedba je bila predstavljena v veleblagovnici Lane Crawford.
The Recognition
About the Zlata nagrada A' Design Award
Lays Signature Pop-up doživetje blagovne znamke je prejemnik Zlate nagrade A' Design Award, neizmerno prestižnega priznanja, ki se podeljuje prvovrstnim, čudovitim in izvrstnim oblikovanjem. Prejemniki Zlate nagrade so izjemno inovativne, vizionarske in bleščeče osupljive stvaritve, ki odražajo genij, modrost in mojstrstvo svojih oblikovalcev. Od Lays Signature Pop-up doživetje blagovne znamke se pričakuje, da bo zelo hvaljen, trende postavljajoč in monumentalen izum, ki prinaša brezprecedenčno vrednost. To oblikovanje, nagrajeno z Zlato nagrado A' Design Award, je spektakularno, spoštovano delo, ki v veliki meri koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Lays Signature Pop-up doživetje blagovne znamke ustvarja intenzivna čustva želje, prebuja strast, spodbuja ustvarjalnost in nas prevzame.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Lays Signature is a brand experience with the singular mission to make potato chips sexy to what is rapidly becoming known as the me generation. This one-of-a-kind theatrical experience takes place at pop-up locations in exclusive retailers. At these mixology chip bars folks are treated to a live performance where unique flavors are hand-crafted right before their eyes.
- Inspiration
- Our challenge was to meet our future customers where they are. Which is out in the world having experiences. And on their phone posting about themselves. Our solution was to create a rich and multi-sensory experience that reimagine how people consume chips with Lays Signature. Its first installment at the exclusive department store, Lane Crawford.
- Team Members
- PepsiCo Design & Innovation
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