LIFEWTR S8 Unconventional Canvas Embalaža za ustekleničeno vodo by PepsiCo Design and Innovation

LIFEWTR S8 Unconventional Canvas Embalaža za ustekleničeno vodo by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 Zlata nagrada A' Design Award in Oblikovanje embalaže Competition Category.

ZlataEmbalaža· 2021

LIFEWTR S8 Unconventional Canvas Embalaža za ustekleničeno vodo

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

Zlata nagrada A' Design Award Winner in Embalaža Category

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Verified Award Winner

Verify Award Status for #118895

View at A' Design Award Press Release Award Badge

Colors

The Design

About LIFEWTR S8 Unconventional Canvas Embalaža za ustekleničeno vodo

LIFEWTR Series 8 Unconventional Canvas je oblikovanje embalaže steklenice za blagovno znamko vode višjega cenovnega razreda. Etiketa steklenice deluje kot platno za vzhajajoče umetnike, zato embalaža služi kot vir tako hidracije kot navdiha. Serija 8 predstavlja dela treh umetnikov s področij slikarstva, kiparstva in del na papirju, vključno z raziskovanjem alternativnih zgodovin, v katerih so temnopolte ženske in ženske drugih ras vključene v kulturne pripovedi. Umetniška dela se prenašajo skozi komunikacijo blagovne znamke, v trgovinah in na dogodkih v živo, kar predstavljenim umetnikom omogoča svetovni doseg.

The Recognition

About the Zlata nagrada A' Design Award

LIFEWTR S8 Unconventional Canvas Embalaža za ustekleničeno vodo je prejemnik Zlate nagrade A' Design Award, neizmerno prestižnega priznanja, ki se podeljuje prvovrstnim, čudovitim in izvrstnim oblikovanjem. Prejemniki Zlate nagrade so izjemno inovativne, vizionarske in bleščeče osupljive stvaritve, ki odražajo genij, modrost in mojstrstvo svojih oblikovalcev. Od LIFEWTR S8 Unconventional Canvas Embalaža za ustekleničeno vodo se pričakuje, da bo zelo hvaljen, trende postavljajoč in monumentalen izum, ki prinaša brezprecedenčno vrednost. To oblikovanje, nagrajeno z Zlato nagrado A' Design Award, je spektakularno, spoštovano delo, ki v veliki meri koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. LIFEWTR S8 Unconventional Canvas Embalaža za ustekleničeno vodo ustvarja intenzivna čustva želje, prebuja strast, spodbuja ustvarjalnost in nas prevzame.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: LIFEWTR is a premium water brand committed to advancing and showcasing sources of creativity. LIFEWTR fuses creativity and purpose, serving as a source of both hydration and inspiration as a platform for emerging artists. Design is at the heart of the LIFEWTR brand, first and foremost on the bottle, and it is carried through in all brand communication, from the telling of featured artists authentic stories to content to how it appears in store and at live events.
Tags: Packaging, Beverage
Inspiration: LIFEWTR Series 8 features the work of Lilian Martinez, Tofer Chin and Sarah Zapata. Through the mediums of painting, sculpture and works on paper, Lillian Martinez explores alternate histories where women of color are not excluded from specific cultural narratives. Unconventional Canvas exemplifies LIFEWTR as a unique proposition in the global hydration category as the series gains worldwide reach through LIFEWTR and their partnership with global art.
Team Members: PepsiCo Design & Innovation

Read the Press Release