Lipton Avant Garde Special Art Edition Embalaža pločevinke za pijačo by PepsiCo Design and Innovation

Lipton Avant Garde Special Art Edition Embalaža pločevinke za pijačo by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 Zlata nagrada A' Design Award in Oblikovanje embalaže Competition Category.

ZlataEmbalaža· 2021

Lipton Avant Garde Special Art Edition Embalaža pločevinke za pijačo

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

Zlata nagrada A' Design Award Winner in Embalaža Category

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Verified Award Winner

Verify Award Status for #118899

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lipton Avant Garde Special Art Edition Embalaža pločevinke za pijačo

Lipton Avant Garde Special Art Edition je kolekcija miniaturnih pločevink za ledeni čaj. Vsaka pločevinka vsebuje 250 ml, je lahka in priročna za prenašanje, format pa je prva miniaturna pločevinka v kategoriji ledenega čaja v Rusiji. Grafike črpajo navdih iz ruskih avantgardnih umetniških gibanj, vključno s suprematizmom, abstrakcionizmom in kubofuturizmom. Ločeni dizajni so povezani z okusi breskve, limone in zelenega čaja. Kolekcija se prodaja samo v Rusiji. Cilj je, da blagovna znamka postane opažena na polici v prenatrpani kategoriji.

The Recognition

About the Zlata nagrada A' Design Award

Lipton Avant Garde Special Art Edition Embalaža pločevinke za pijačo je prejemnik Zlate nagrade A' Design Award, neizmerno prestižnega priznanja, ki se podeljuje prvovrstnim, čudovitim in izvrstnim oblikovanjem. Prejemniki Zlate nagrade so izjemno inovativne, vizionarske in bleščeče osupljive stvaritve, ki odražajo genij, modrost in mojstrstvo svojih oblikovalcev. Od Lipton Avant Garde Special Art Edition Embalaža pločevinke za pijačo se pričakuje, da bo zelo hvaljen, trende postavljajoč in monumentalen izum, ki prinaša brezprecedenčno vrednost. To oblikovanje, nagrajeno z Zlato nagrado A' Design Award, je spektakularno, spoštovano delo, ki v veliki meri koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Lipton Avant Garde Special Art Edition Embalaža pločevinke za pijačo ustvarja intenzivna čustva želje, prebuja strast, spodbuja ustvarjalnost in nas prevzame.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Created to stand out on shelf, Lipton Art Special Edition helps to reclaim Liptons voice in the ice tea category, which is crowded with new brands. Not only is the graphic design category disrupting, but the ultra portable and lightweight 250 ml size is also the first miniature format can in the ice tea category in Russia. These cans make the consumer take notice of Lipton in a new and memorable way.
Tags: Packaging, Beverage
Inspiration: Lipton Special Art Edition is a unique collection of 250 ml miniature cans, available only in Russia, devoted to the Russian Avant Garde. The design team was inspired by some of the most distinctive art movements such as Suprematism, Abstractionism and Cubo Futurism to reimagine Lipton packaging. The resulting unique and category breaking designs were then paired with each of Liptons peach, lemon and green tea flavors.
Team Members: PepsiCo Design & Innovation

Read the Press Release