Pepsi Culture Can Series Embalaža za pločevinke pijač by PepsiCo Design and Innovation

Pepsi Culture Can Series Embalaža za pločevinke pijač by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 Zlata nagrada A' Design Award in Oblikovanje embalaže Competition Category.

ZlataEmbalaža· 2021

Pepsi Culture Can Series Embalaža za pločevinke pijač

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

Zlata nagrada A' Design Award Winner in Embalaža Category

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Verified Award Winner

Verify Award Status for #118919

View at A' Design Award Press Release Award Badge

Colors

The Design

About Pepsi Culture Can Series Embalaža za pločevinke pijač

Serija Pepsi Culture Can je program embalaže omejene izdaje za pločevinke pijač. Serija uporablja hiperlokalne dizajne na pločevinkah, ki se prodajajo na trgih po vsem svetu. Ustvarjenih je bilo več kot 40 edinstvenih dizajnov, serija pa je bila predstavljena v več kot 10 državah. Vsak dizajn črpa iz lokalne kulture, vključno s simboli, hrano, podobami, glasbo in arhitekturo. Vodilna ideja je razmišljati globalno in delovati lokalno. Serija Pepsi Culture Can slavi duh, kulturo in skupnost lokalnih trgov.

The Recognition

About the Zlata nagrada A' Design Award

Pepsi Culture Can Series Embalaža za pločevinke pijač je prejemnik Zlate nagrade A' Design Award, neizmerno prestižnega priznanja, ki se podeljuje prvovrstnim, čudovitim in izvrstnim oblikovanjem. Prejemniki Zlate nagrade so izjemno inovativne, vizionarske in bleščeče osupljive stvaritve, ki odražajo genij, modrost in mojstrstvo svojih oblikovalcev. Od Pepsi Culture Can Series Embalaža za pločevinke pijač se pričakuje, da bo zelo hvaljen, trende postavljajoč in monumentalen izum, ki prinaša brezprecedenčno vrednost. To oblikovanje, nagrajeno z Zlato nagrado A' Design Award, je spektakularno, spoštovano delo, ki v veliki meri koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Pepsi Culture Can Series Embalaža za pločevinke pijač ustvarja intenzivna čustva želje, prebuja strast, spodbuja ustvarjalnost in nas prevzame.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Think globally. Act locally. That is the mantra for the Pepsi Culture Can Series. This limited-edition packaging initiative realized unique, hyperlocal designs for markets all across the globe. This series was activated in over 10 countries and expressed through more than 40 unique designs.
Tags: Packaging, Beverage
Inspiration: Our identity, pride, and sense of community were stronger than ever in 2019. The Pepsi Culture Can Series is a global platform designed around those things that bind us together. The symbols. The food. The images. The music. The architecture. All the stuff of culture we turn to for hope and joy. This global series celebrates the spirit, the culture and the community of our local markets.
Team Members: PepsiCo Design & Innovation

Read the Press Release