Pepsi New Year 2020 Embalaža za pijače by PepsiCo Design and Innovation

Pepsi New Year 2020 Embalaža za pijače by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 Zlata nagrada A' Design Award in Oblikovanje embalaže Competition Category.

ZlataEmbalaža· 2021

Pepsi New Year 2020 Embalaža za pijače

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

Zlata nagrada A' Design Award Winner in Embalaža Category

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Verified Award Winner

Verify Award Status for #118921

View at A' Design Award Press Release Award Badge

Colors

The Design

About Pepsi New Year 2020 Embalaža za pijače

Pepsi Novo leto 2020 je serija pločevink pijač v omejeni izdaji, ustvarjena za novoletno sezono v Rusiji. Vsaka pločevinka nosi po meri izdelano tipografijo in kratko sporočilo, ki izhaja iz lokalne kulture, humorja in tradicij. Sporočila so osebnega tona, tako da lahko potrošniki izberejo tisto, ki se jim zdi najbolj relevantno. Skupni ključnik serije, ki v prevodu pomeni vzemi Pepsi, če, vabi k interakciji na družbenih omrežjih. Prilagodljiv oblikovalski pristop omogoča prilagoditev koncepta drugim lokalnim trgom ter tako širi in personalizira novoletno praznovanje.

The Recognition

About the Zlata nagrada A' Design Award

Pepsi New Year 2020 Embalaža za pijače je prejemnik Zlate nagrade A' Design Award, neizmerno prestižnega priznanja, ki se podeljuje prvovrstnim, čudovitim in izvrstnim oblikovanjem. Prejemniki Zlate nagrade so izjemno inovativne, vizionarske in bleščeče osupljive stvaritve, ki odražajo genij, modrost in mojstrstvo svojih oblikovalcev. Od Pepsi New Year 2020 Embalaža za pijače se pričakuje, da bo zelo hvaljen, trende postavljajoč in monumentalen izum, ki prinaša brezprecedenčno vrednost. To oblikovanje, nagrajeno z Zlato nagrado A' Design Award, je spektakularno, spoštovano delo, ki v veliki meri koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Pepsi New Year 2020 Embalaža za pijače ustvarja intenzivna čustva želje, prebuja strast, spodbuja ustvarjalnost in nas prevzame.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This set of limited edition Pepsi cans, available in Russia, celebrates the spirit of the 2020 New Year. Across brands, limited editions are extremely popular during this time of year and Pepsi needed an eye-catching concept of its own to promote with the launch of the New Year. Embracing beloved traditions during this time of year, these designs aim to engage consumers further with social media interaction. Every design also includes the series hashtag, which translates as #takepepsiif, inviting consumers to choose the New Year message that feels most relevant to them.
Tags: Packaging, Beverage
Inspiration: Each can design features a distinctive custom-made typeface and iconic messaging, based on local culture and habits, humor and traditions which makes every can feel personal. The flexible design approach allows the concept to easily be adapted for local markets, expanding and personalizing the celebration of the New Year.
Team Members: PepsiCo Design & Innovation

Read the Press Release