Adrenaline Space Primarna funkcija: Embalaža za energijsko pijačo by PepsiCo Design and Innovation

Adrenaline Space Primarna funkcija: Embalaža za energijsko pijačo by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 Srebrna nagrada A' Design Award in Oblikovanje embalaže Competition Category.

SrebrnaEmbalaža· 2021

Adrenaline Space Primarna funkcija: Embalaža za energijsko pijačo

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

Srebrna nagrada A' Design Award Winner in Embalaža Category

25,577

Verified Award Winner

Verify Award Status for #118783

View at A' Design Award Press Release Award Badge

Colors

The Design

About Adrenaline Space Primarna funkcija: Embalaža za energijsko pijačo

Adrenaline Space je embalažni dizajn v omejeni izdaji za energijsko pijačo, ki se prodaja v Rusiji. Zasnova slavi raziskovanje vesolja in podpira pozicioniranje blagovne znamke, ki potrošnike spodbuja, naj presežejo osebne meje. Galaksija bleščečih zlatih zvezd je postavljena na globoko modro ozadje, kar ustvarja vizualno vabilo k doseganju novih višin. Embalaža sporoča tudi dodatek soka ter poudarja sestavine in koristi kofeina, vitaminov in tavrina. Koncept je bil razvit kot odgovor na povpraševanje maloprodajne stranke.

The Recognition

About the Srebrna nagrada A' Design Award

Adrenaline Space Primarna funkcija: Embalaža za energijsko pijačo je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Adrenaline Space Primarna funkcija: Embalaža za energijsko pijačo se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Adrenaline Space Primarna funkcija: Embalaža za energijsko pijačo je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Adrenaline Rush, an established powerful and bold energy drink brand available in Russia, created Adrenaline Space as limited edition offer and celebration of space exploration. In response to a retail client inquiry, Adrenaline Rush investigated the brand positioning of, Yes you can, in relation to the concept of space and exploring new galaxies, as well as challenging consumers to expand beyond their personal limits.
Tags: Packaging, Beverage
Inspiration: The Adrenaline Space packaging features a visually striking galaxy of gleaming gold stars set against a deep blue background, meant to remind and motivate the consumer to go beyond their comfort zone and reach new heights with their goals. The packaging also highlights the addition of juice as well as product ingredients and benefits of caffeine, vitamins, and taurine.
Team Members: PepsiCo Design & Innovation

Read the Press Release