Lays Heartwork Oglaševalska kampanja by PepsiCo Design and Innovation

Lays Heartwork Oglaševalska kampanja by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 Srebrna nagrada A' Design Award in Oblikovanje oglaševanja, trženja in komunikacij Competition Category.

SrebrnaOglaševanje· 2021

Lays Heartwork Oglaševalska kampanja

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

Srebrna nagrada A' Design Award Winner in Oglaševanje Category

45,302

Verified Award Winner

Verify Award Status for #118793

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lays Heartwork Oglaševalska kampanja

Lays Heartwork je oglaševalska kampanja, ustvarjena za znamko Lays med pandemijo Covid-19. Kampanja se zahvaljuje ljudem, ki delajo v ozadju vrednostne verige Lays, vključno s kmeti, tovarniškimi delavci, vozniki tovornjakov, trgovci na drobno in dostavljavci. Svetle in optimistične barve so združene z neposrednimi sporočili hvaležnosti na oblikovanju embalaže. Vsak paket postane poklon delavcem v skupnosti, ki se jim le redko osebno zahvalimo. Namen je pokazati, da tako vsakodnevno delo ni le trdo delo, temveč delo srca.

The Recognition

About the Srebrna nagrada A' Design Award

Lays Heartwork Oglaševalska kampanja je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Lays Heartwork Oglaševalska kampanja se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Lays Heartwork Oglaševalska kampanja je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In extraordinary and challenging times, going about ones daily job can be an incredible act of courage. This reality and the Covid-19 pandemic were the impetus for Lays Heartwork campaign. Our team wanted to thank all the men and women who are working tirelessly behind the scenes as part of the Lays value chain. In our eyes, their work is not just hard, it is Heartwork.
Inspiration: To express our gratitude for all the unsung and unseen heroes fighting the Covid-19 pandemic, Lays created the Heartwork campaign. Employing bright, optimistic colors and heartfelt messaging, the design for this series featured the community heroes whom we rarely get to thank in person, from farmers and factory workers to truck drivers, retailers, and deliverymen. Every pack of Lays became a celebration of their #HEARTWORK.
Team Members: PepsiCo Design & Innovation

Read the Press Release