4Vita Herbs Embalaža za zeliščne napitke by Maria Stylianaki

4Vita Herbs Embalaža za zeliščne napitke by Maria Stylianaki is a highly esteemed winner of the very prestigious 2021 Bronasta nagrada A' Design Award in Oblikovanje embalaže Competition Category.

BronastaEmbalaža· 2021

4Vita Herbs Embalaža za zeliščne napitke

by Maria Stylianaki

Client: Deep Blue Design

Bronasta nagrada A' Design Award Winner in Embalaža Category

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Colors

The Design

About 4Vita Herbs Embalaža za zeliščne napitke

4Vita Herbs je oblikovanje embalaže za paleto zelišč, namenjenih pripravi napitkov. Vsaka embalaža nosi svojo ilustracijo, usklajena barvna paleta pa povezuje ilustracije v enotno vizualno identiteto serije. Žive barvne tone je navdihnila barva zeliščnih polj, kar jih loči od pridušenih tonov, značilnih za podobne izdelke. Opisno besedilo je nameščeno na sprednji strani embalaže namesto na zadnji, tako da so koristi in ključne informacije razvidne na prvi pogled. Embalaža je plastična doy pack vrečka z zadrgo, ki po prvem odpiranju ohranja zelišča sveža.

The Recognition

About the Bronasta nagrada A' Design Award

4Vita Herbs Embalaža za zeliščne napitke je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od 4Vita Herbs Embalaža za zeliščne napitke se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. 4Vita Herbs Embalaža za zeliščne napitke sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The drawings on each package through a harmonious color palette define the visual identity of the series. The text on the front of the package is not just information but also gives a communicative character to the product. The visual identity we created is related to well-being, following a way of life with substance and health.
Dimensions & Packaging: The dimension of the packaging is 14x20 mm. It is printed with flexography of 7 colors and also spot lamination.
Tags: 4vitaherbs, packagingdesign, branding, packaging, healthybeverage
Production Technology: This is a doy pack package of plastic material with a zipper helping the consumer to keep herbs fresh after the first opening.
Design Challenge: The most complicated part was to understand the differences and benefits of all herbs.
Research: Research on competitors' similar products made us realize that most of them had a natural, low tone coloring. A product full of life should give a feeling of life.
Inspiration: A visit to the herb crops of our client is enough to lead you to a sea of colors. Colors combine with light, earth, sky and create the most beautiful canvas. The colors of high contrasts and tones that flood you with a happy mood, generously shared by nature, gave us the inspiration for the design of the packaging. This feeling is so strong from the moment you step into the farm that becomes a need to draw and to make it an image of life.
Project Duration: The project started in July of 2020 in Heraklion and finished in December 2020 in Heraklion.
Operation Flow: The visual identity of the packaging through colors is strong enough to attract the consumer at first sight. The text that explains all about the product usually is on the backside, now it is on the front. This emphasizes the benefits of the product and gives the consumer the information needs quickly.
Team Members: Designer: Maria Stylianaki
Photography: Pantelis Mathioudakis
Image Credits: Image #1: Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
Image #2: Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
Image #3: Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
Image #4: Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
Image #1: Photographer / Pantelis Matioudakis, Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.