Pure1 Service Experience Primarna funkcija: Spletno mesto s katalogom storitev – avtor The Pure1 Team

Delo Pure1 Service Experience Primarna funkcija: Spletno mesto s katalogom storitev avtorja The Pure1 Team je izjemno cenjeni dobitnik prestižne nagrade 2021 Srebrna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje spletnih strani in spletno oblikovanje.

SrebrnaSpletno oblikovanje· 2021

Pure1 Service Experience Primarna funkcija: Spletno mesto s katalogom storitev

avtor/ica: The Pure1 Team

Naročnik: Pure Storage

Dobitnik nagrade Srebrna nagrada A' Design Award v kategoriji Spletno oblikovanje

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Potrjeni dobitnik nagrade

Preverite status nagrade za #119708

Obiščite spletno stran Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Pure1 Service Experience Primarna funkcija: Spletno mesto s katalogom storitev

Pure1 Service Experience je spletno mesto s katalogom storitev za odkrivanje in naročanje na storitve oblačne shrambe in profesionalne storitve. Vsaka storitev je predstavljena kot kartica na odzivni mreži, ki se prilagaja različnim velikostim zaslonov. Stran s podrobnostmi prikazuje primere uporabe in cene, medtem ko priporočila z umetno inteligenco strankam pomagajo primerjati možnosti. Zahtevo za preizkus ali ponudbo je mogoče oddati z dvema klikoma, sledilnik naročil pa prikazuje napredek posamezne zahteve. Namen je poenostaviti naročanje na poslovne storitve tako, da bo enako preprosto kot vključitev v paket pretočnih vsebin.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Pure1 Service Experience Primarna funkcija: Spletno mesto s katalogom storitev je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Pure1 Service Experience Primarna funkcija: Spletno mesto s katalogom storitev se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Pure1 Service Experience Primarna funkcija: Spletno mesto s katalogom storitev je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: The Pure1 Service Experience is designed to make subscribing to Pure Storage services as simple as signing up for video streaming plans. With this goal in mind, Pure1 team has designed a transparent and automated digital journey that simplifies discovery, ordering, and tracking. Have trouble deciding? AI-assisted recommendations help customers make the right choice. Ready to buy? A quote request takes just two clicks, and the Order Tracker provides up-to-the-minute status for easy tracking.
Dimenzije in embalaža: The design embodies a modular concept at its core with each service presented as a card. The cards are laid out on a responsive grid that smoothly adapts to different viewports across browsers and devices. The card detail page further exemplifies the modular concept by flexibly displaying each section based on the requirements of each service type. Adding an elegant touch to the UX, CSS animations and Lottie Files are used diligently to add navigation cues and delights to the interactions.
Oznake: Pure1, Pure as-a-Service, Pure Storage, web services, Storage as-a-Service, cloud, cloud storage, SaaS
Proizvodna tehnologija: The initial concept of the design was created as wireframes in Figma. Through internal stakeholder reviews and external user feedback, the design evolved and hardened over time into polished comps and interactive prototypes. The development team implemented the design using a combination of Bootstrap, AngularJS, and Pure1 CSS libraries on the front end, and a sophisticated stack of backend technologies such as AWS messaging services, MongoDB, and KairosDB.
Oblikovalski izziv: The Service Experience design project happened during a time when Pure Storage was undergoing a major rebranding so the team partnered very closely with Marketing Creatives to ensure this design followed this new language while ensuring that it fits harmoniously within the existing Pure1 environment. Through tight collaborations with the Marketing team and other business units, the team delivered a simple service workflow that captures the essence of the new modern look and feel of the rebrand.
Raziskave: The Pure1 team performed a combination of competitive benchmarking, internal reviews, and user validations with the objective of delivering a simple self-guided customer experience. By applying learnings during wireframing, the team iterated on the design over multiple stages of business feedback, then tested the design through Figma prototypes to collect feedback from potential customers. After release, the team monitored usage via Google Analytics, and used the data to fine-tune the design.
Inspiracija: Companies across industries are rapidly evolving their IT infrastructure to be cloud- and subscription-based, opening doors for a new level of IT infrastructure agility and cost flexibility. While the design industry has done a good job making E-commerce easy for B2C websites, online buying of IT services remains a big challenge in B2B. Pure1 team was inspired to design a first class digital journey for customers to discover, learn, and subscribe to services to help accelerate this evolution.
Trajanje projekta: This project was a collaboration between multidisciplinary teams at Pure Storage. The project started around mid-2020, with the initial release of Pure1 Service Experience in January 2021. Team members are primarily located in Bellevue, Washington and Mountain View, California.
Potek delovanja: When customers log into Pure1, they navigate to the Service Catalog to explore a wide range of services such as cloud storages, backup services, and professional services. To evaluate a service they click through to the Details page to view use cases and detailed pricing information. On the same page, they can request a trial or a quote in just two clicks. Once a request is created, customers can use the Order Tracker to view request progress, and schedule professional services if they desire.
Patenti: Pure1® and logo are registered trademarks of Pure Storage
Člani ekipe: Pure1 Design, Engineering, and Product team
Zasluge za slike: All images and video contents used in this submission are properties of Pure Storage