Zlata Spletno oblikovanje · 2020
Macy’s Website Spletna trgovina
- Zlata nagrada A' Design Award 2020 in Spletno oblikovanje
- CLIENT: Macy's
- Estimated Number of Design Views: 87,206
- Verification code 8DBCEF0B91 · Verify this award
Colors
About Macy’s Website Spletna trgovina
Spletna stran Macy's je platforma za e-trgovino, ki strankam omogoča spletno nakupovanje Macy'sovega asortimana. Spletna stran je bila leta 2019 prenovljena kot neposreden odziv na povratne informacije strank, rezultat pa je čist, preprost in modno navdihnjen dizajn. Postavitev se zgleduje po modnih medijih in potrošniških tehnoloških izdelkih, njen cilj pa je razlikovati Macy's od konkurenčnih trgovcev. Uporabljene so bile sodobne odzivne spletne tehnologije, zato si je stran mogoče ogledati na prenosnih računalnikih, tablicah in pametnih telefonih. Prenovo so usmerjale raziskave uporabniške izkušnje, vključno z anketami, intervjuji in testiranjem uporabnosti.
About the Zlata nagrada A' Design Award
Macy’s Website Spletna trgovina je prejemnik Zlate nagrade A' Design Award, neizmerno prestižnega priznanja, ki se podeljuje prvovrstnim, čudovitim in izvrstnim oblikovanjem. Prejemniki Zlate nagrade so izjemno inovativne, vizionarske in bleščeče osupljive stvaritve, ki odražajo genij, modrost in mojstrstvo svojih oblikovalcev. Od Macy’s Website Spletna trgovina se pričakuje, da bo zelo hvaljen, trende postavljajoč in monumentalen izum, ki prinaša brezprecedenčno vrednost. To oblikovanje, nagrajeno z Zlato nagrado A' Design Award, je spektakularno, spoštovano delo, ki v veliki meri koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Macy’s Website Spletna trgovina ustvarja intenzivna čustva želje, prebuja strast, spodbuja ustvarjalnost in nas prevzame.
Press Kit
- Unique Properties
- In 2019, Macys website was redesigned in direct response to customer feedback, resulting in a clean, simple, and fashion-inspired design that dramatically improved user engagement.
- Dimensions & Packaging
- We developed reponsive web design across different devices.
- Tags
- Macys, macys.com, Web, Website, Redesign, UX, user experience, fashion, e-commerce
- Production Technology
- We utilized modern responsive web technologies.
- Design Challenge
- The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
- Research
- Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
- Inspiration
- The design of our new website was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
- Project Duration
- The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
- Operation Flow
- Users can access the website via a laptop computer, tablet, or smartphone. The new website design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
- Image Credits
- Images courtesy of Macys.
