Apollee Embalaža za oljčno olje – avtor Antonia Skaraki

Delo Apollee Embalaža za oljčno olje avtorja Antonia Skaraki je izjemno cenjeni dobitnik prestižne nagrade 2021 Zlata nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

ZlataEmbalaža· 2021

Apollee Embalaža za oljčno olje

avtor/ica: Antonia Skaraki

Naročnik: Manoli Canoli

Dobitnik nagrade Zlata nagrada A' Design Award v kategoriji Embalaža

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Preverite status nagrade za #94658

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Barve

Dizajn

O dizajnu Apollee Embalaža za oljčno olje

Apollee, vrhunsko oljčno olje. Proizvod, ki vse potrošnike vabi na potovanje v občutek vzvišenega. Navdihnjena z debli oljčnih dreves in močjo grških oljčnih nasadov, ta zasnova odseva vez med Materjo Naravo in njenimi otroki, medtem ko visokokakovostni materiali zagotavljajo edinstven, otipljiv občutek. Tako nastaneta prefinjenost in trajen vtis za izjemno kulinično in blagovno izkušnjo!

Priznanje

O nagradi Zlata nagrada A' Design Award

Apollee Embalaža za oljčno olje je prejemnik Zlate nagrade A' Design Award, neizmerno prestižnega priznanja, ki se podeljuje prvovrstnim, čudovitim in izvrstnim oblikovanjem. Prejemniki Zlate nagrade so izjemno inovativne, vizionarske in bleščeče osupljive stvaritve, ki odražajo genij, modrost in mojstrstvo svojih oblikovalcev. Od Apollee Embalaža za oljčno olje se pričakuje, da bo zelo hvaljen, trende postavljajoč in monumentalen izum, ki prinaša brezprecedenčno vrednost. To oblikovanje, nagrajeno z Zlato nagrado A' Design Award, je spektakularno, spoštovano delo, ki v veliki meri koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Apollee Embalaža za oljčno olje ustvarja intenzivna čustva želje, prebuja strast, spodbuja ustvarjalnost in nas prevzame.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Welcome to an adventurous journey towards the sense of the sublime. Feel the mystique surrounding a strictly limited production. Experience the extraordinary. Unusual shapes and materials in packaging design always grab our attention. So, inspired by olive tree trunks, this design nods to the bond between Mother Nature and her children, while the high quality materials lend a tactile feel and a lasting impression.
Dimenzije in embalaža: Bottle (by Bruni Glass): capacity 515, total height 222, body diameter 88.3, glass weight 500
Box: 244 x 95
Oznake: Apollee, Olive oil, Packaging, Design, Storytelling, Special Edition, Manoli Canoli
Proizvodna tehnologija: Glass & Paper. Environmentally friendly.
Oblikovalski izziv: The brief was to create unique artisanal packaging for an Extra Premium Product. A brand mark that would feel fresh and sophisticated at the same time! The elements and the gold-and-earthy color palette that was used successfully convey the exceptional quality of this unique olive oil, placing sophistication at the forefront, while paying homage to the Greek heritage.
Raziskave: Competition mapping and analysis: A thorough market research was conducted in order to frame the market, the competitors and the potential buyers. In addition, mood boards were formed to better express the values and ethos of the company, and to agree on a direction and a design concept.
Inspiracija: The inspiration for creating the brand identity for the Apollee, the Manoli Canoli Premium Olive Oil, came from the origins of the founders, their birth land, the place where Apollo, the god of light, was born, the place where the olives which offer us a supreme extra virgin olive oil are born. Greece. Immerse yourself in the soul of Apollee. This packaging design invites the contemporary connoisseur to experience the boundary pushing flavor and aroma of a premium olive oil.
Trajanje projekta: The project began and finished in 2019 in Athens, Greece.
Potek delovanja: The packaging managed to turn consumers into adventurous travelers to the magic land of olive oil. A part of the brand story and USPs of the product were added on the lateral sides of the packaging, thus inviting the consumer not only to examine the product, but also to establish a communication between him or her and the brand.
Člani ekipe: Creative Director: Antonia Skaraki
Designers: Evri Makridis, Andreas Deskas, Valia Alousi
Copywriter: Sotiria Theodorou
Zasluge za slike: A.S. Advertising, 2019