Designers Brasileiros Identiteta Blagovne Znamke by Tiago de Albuquerque Sales e Kiemle

Designers Brasileiros Identiteta Blagovne Znamke by Tiago de Albuquerque Sales e Kiemle is a highly esteemed winner of the very prestigious 2021 Zlata nagrada A' Design Award in Grafično oblikovanje, ilustracija in vizualna komunikacija Competition Category.

ZlataGrafika· 2021

Designers Brasileiros Identiteta Blagovne Znamke

by Tiago de Albuquerque Sales e Kiemle

Client: Designers Brasileiros

Zlata nagrada A' Design Award Winner in Grafika Category

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Verified Award Winner

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Colors

The Design

About Designers Brasileiros Identiteta Blagovne Znamke

Znamka spletnega mesta Designers Brasileiros je sestavljena iz plošče v obliki črke D, sestavljene iz geometrijskih kosov, ki se prilegajo skupaj in predstavljajo posebnosti oblikovanja. Ti kosi so oblike, pridobljene iz brazilske zastave, tvorijo pa tudi črko B in tukan. Tukan je bil opredeljen z dejstvom, da je eden največjih raznašalcev semen brazilske favne in eden od tistih, ki so odgovorni za nastanek tropskih gozdov. Tako za znamko trošenje semen tukana konceptualno simbolizira širjenje znanja, kar je namen spletne strani.

The Recognition

About the Zlata nagrada A' Design Award

Designers Brasileiros Identiteta Blagovne Znamke je prejemnik Zlate nagrade A' Design Award, neizmerno prestižnega priznanja, ki se podeljuje prvovrstnim, čudovitim in izvrstnim oblikovanjem. Prejemniki Zlate nagrade so izjemno inovativne, vizionarske in bleščeče osupljive stvaritve, ki odražajo genij, modrost in mojstrstvo svojih oblikovalcev. Od Designers Brasileiros Identiteta Blagovne Znamke se pričakuje, da bo zelo hvaljen, trende postavljajoč in monumentalen izum, ki prinaša brezprecedenčno vrednost. To oblikovanje, nagrajeno z Zlato nagrado A' Design Award, je spektakularno, spoštovano delo, ki v veliki meri koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Designers Brasileiros Identiteta Blagovne Znamke ustvarja intenzivna čustva želje, prebuja strast, spodbuja ustvarjalnost in nas prevzame.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The brand of the Blog Designers Brasileiros is a panel with the format of the letter D composed by geometric pieces that fit and represent design specialties. These parts are shapes extracted from the Brazilian flag that also form a letter B and a toucan. The toucan is one of the largest seed dispersers of Brazilian fauna, one of those responsible for formation of tropical forests. For the brand, the dispersion of seeds symbolizes the dissemination of knowledge by Designers Brasileiros.
Dimensions & Packaging: Main image 3600px x 3600px. Optional images 1800px x 1800px
Tags: brand identity, visual Identity, logo, branding, graphic design, symbol, golden ratio, Brazilian design
Production Technology: Developed graphically in golden ratio, with a specific technique called squared golden ratio. For this, the gold rectangles are positioned proportionally to form a gold square. This square served as the grid that formed a harmonic and intentionally proportional symbol.
Design Challenge: The great challenge was to represent in a brand the idea of disseminating knowledge to designers in a Brazilian and charismatic way.
Research: Everything was developed with a design project methodology that involved research on the client's history, Brazilian culture, golden ratio techniques applied to design and studies on how to graphically represent concepts such as the dissemination of knowledge in the areas of design in a Brazilian way.
Inspiration: For the visual identity of an important Blog aimed at the Brazilian design market, focused on the dissemination of knowledge in the area, was used a set of references that express the design, art and nature of Brazil. These sources of visual and cultural inspiration were sought in the national flag, fauna, flora and in renowned names of art, such as Athos Bulcao and Di Cavalcanti.
Project Duration: This project started in October 2020 and was completed in January 2021 to commemorate the 10 years of Blog Designers Brasileiros
Operation Flow: A visual identity that takes the viewer to the design, culture and nature of Brazil.
Team Members: Tiago de Albuquerque Sales e Kiemle