Kallucci Boot 3D Key Art by Mateus Morgan de Aguiar

Kallucci Boot 3D Key Art by Mateus Morgan de Aguiar is a highly esteemed winner of the very prestigious 2021 Zlata nagrada A' Design Award in Računalniška grafika, 3D modeliranje, teksturiranje in upodabljanje Competition Category.

ZlataRačunalniška grafika· 2021

Kallucci Boot 3D Key Art

by Mateus Morgan de Aguiar

Client: Morgan Studio

Zlata nagrada A' Design Award Winner in Računalniška grafika Category

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Verified Award Winner
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Colors

The Design

About Kallucci Boot 3D Key Art

Glavna ideja oblikovalca je bila skozi preproste elemente, kot so kamni, vnesti vidik vzdržljivosti in odpornosti, ki ju je izdelek potreboval, neposredno približati se njegovi uporabi in življenjskemu slogu kupca. Dodani kristali poudarijo glavni predmet in dajejo mističen pridih, ki vzbudi radovednost potencialnih strank.

The Recognition

About the Zlata nagrada A' Design Award

Kallucci Boot 3D Key Art je prejemnik Zlate nagrade A' Design Award, neizmerno prestižnega priznanja, ki se podeljuje prvovrstnim, čudovitim in izvrstnim oblikovanjem. Prejemniki Zlate nagrade so izjemno inovativne, vizionarske in bleščeče osupljive stvaritve, ki odražajo genij, modrost in mojstrstvo svojih oblikovalcev. Od Kallucci Boot 3D Key Art se pričakuje, da bo zelo hvaljen, trende postavljajoč in monumentalen izum, ki prinaša brezprecedenčno vrednost. To oblikovanje, nagrajeno z Zlato nagrado A' Design Award, je spektakularno, spoštovano delo, ki v veliki meri koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Kallucci Boot 3D Key Art ustvarja intenzivna čustva želje, prebuja strast, spodbuja ustvarjalnost in nas prevzame.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The idea is to bring the characteristics of the product through the use of visual elements, connecting the shoe direct to the customers life style. The mood also transmits durability, present on the shoe essence and a pinch of a mystical language that comes with the crystal elements. Everything made in 3D without scans
Dimensions & Packaging: Width 5000px x Height 5000px 300dpi
Tags: boot, shoe, cgi, footwear, fashion, 3d boot, cgi boot, kallucci
Production Technology: The boot was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering. Nothing on the scene was scanned or photoscaned.
Design Challenge: The hardest part was making the 3D model itself, considering that there's a lot of parts that had to be perfectly as the real product.
Research: The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
Inspiration: The comes from the nature, connecting the image directly with the customers life style. The rocks refer to the durability of the product.
Project Duration: I started the piece on november 21 and it took about 1 month, ending on december 21.
Operation Flow: The key visual was used on online and offline media such product folder, box, and video. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations without the need for explanatory texts. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
Team Members: 3D modelling and texturing: Mateus Morgan
Agency: Dote