Sprezzatura Celostna Podoba by Thanachit Chouriyagul

Sprezzatura Celostna Podoba by Thanachit Chouriyagul is a highly esteemed winner of the very prestigious 2022 Železna nagrada A' Design Award in Grafično oblikovanje, ilustracija in vizualna komunikacija Competition Category.

ŽeleznaGrafika· 2022

Sprezzatura Celostna Podoba

by Thanachit Chouriyagul

Client: Thanachit Chouriyagul

Železna nagrada A' Design Award Winner in Grafika Category

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Verified Award Winner

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Colors

The Design

About Sprezzatura Celostna Podoba

Sprezzatura je kombinacija maloprodaje, družabnega kluba, studia, bara in še več. Vendar pa se mora njena blagovna znamka razvijati in pokazati, da vsebuje svoje pravo bistvo, značaj in vizijo, da bi to sporočilo posredovala svojim potencialnim strankam. Identiteta logotipa je bila zasnovana tako, da resnično predstavlja blagovno znamko Sprezzatura, poudari njen luksuzni, a igrivi značaj, zajame italijanski značaj in ima dovolj prilagodljivosti za uporabo v drugih sorodnih projektih ali materialih, ki bodo potrebni v prihodnosti.

The Recognition

About the Železna nagrada A' Design Award

Sprezzatura Celostna Podoba je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od Sprezzatura Celostna Podoba se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si Sprezzatura Celostna Podoba zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Sprezzatura is a combination of retail, a social club, a studio, a bar, and more. However, to get this message across to its prospective customers, its brand must evolve and show that it embraces its authentic essence, character, and vision. The logo identity was designed to truly represent Sprezzatura's brand, bring out its luxury yet playful character, embracing Italian menswear, and have enough flexibility to utilize in other related projects or materials needed in the future.
Tags: branding, identity, graphic, brand identity, retail
Design Challenge: Sprezzatura knows that it's not just another retail, but it covers several aspects of men's lifestyle. However, to get this message across to its prospective customers, its brand must evolve and show that it embraces its authentic essence, character, and vision.
Inspiration: Sprezzatura is a boutique curator of luxury menswear based in Bangkok. It offers a premium in-house bespoke tailoring service and carries multiple Italian luxury menswear brands. The inspiration is based on the founders' love for luxury Italian menswear, and how they infuse their personal style and creativity in their offerings make this brand unique and set it apart from the rest of the market.

Read the Press Release