Moi Nivak Blagovna identiteta by Yuk Pui Cheung

Moi Nivak Blagovna identiteta by Yuk Pui Cheung is a highly esteemed winner of the very prestigious 2022 Železna nagrada A' Design Award in Grafično oblikovanje, ilustracija in vizualna komunikacija Competition Category.

ŽeleznaGrafika· 2022

Moi Nivak Blagovna identiteta

by Yuk Pui Cheung

Client: Moi Nivak

Železna nagrada A' Design Award Winner in Grafika Category

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Verified Award Winner

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Colors

The Design

About Moi Nivak Blagovna identiteta

Moi Nivak je blagovna identiteta, ustvarjena za spletnega prodajalca sodobnih zbirateljskih predmetov. Prodajalec združuje izbrano trgovino in oblikovalsko galerijo, ki ponuja vsakodnevne zbirateljske predmete in oblikovalske izdelke iz vsega sveta. Sistem identitete vključuje blagovno strategijo, poimenovanje, poslovno papirologijo in spletno stran. Osnovna tipografija je zasnovana v pisavi Sunset Gothic, brezserifni pisavi, medtem ko je besedna znamka po meri izdelana tipografska rešitev. Enak tipografski pristop je uporabljen v vseh komunikacijah blagovne znamke, kar zagotavlja berljivost, preprostost in neposrednost.

The Recognition

About the Železna nagrada A' Design Award

Moi Nivak Blagovna identiteta je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od Moi Nivak Blagovna identiteta se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si Moi Nivak Blagovna identiteta zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: moi nivak is an online retailer dedicated to curation of contemporary collectibles, carefully select daily collectibles and design items from around the world. Combining a select store and design shop, the select store opens its door to welcome arts and cultural collectible lovers from around the world.

Graphic Dpt has developed the brand identity framework to introduce moi nivak as a new player in the field. The brand system comprehends brand strategy, name, stationery and website.
Dimensions & Packaging: Business Card – W 85mm x H 55mm / PMS color digital printing
Packaging Box – W 320mm x D 255mm x H 140mm / Corrugated Mailer Box / 1-color offset printing
Tags: design select, select store, select shop, daily select, collectibles
Research: We went into research for typefaces at first. Sunset Gothic is a dexterous, workhorse sans-serif, designed by Benjamin Critton, published by Colophon Foundry. The brand's typography has signature gesture and legibility, include curvature terminals and type’s horizontal strokes, implicates the diversity of the business — a select store with collectible groceries and design products.
Inspiration: The foundation of the moi nivak brand is set off by primary typography set in Sunset Gothic. The word mark is a bespoke typeface, developed by Colophon Foundry's Benjamin Critton, with subjective mélange of a multitude of unattributed sans-serif painting styles. The typographic approach has been used throughout to provide legibility across all of moi nivak's brand communications.
Project Duration: The project started in June 2021 and finished in September 2021 in Taipei.

Read the Press Release