Memory of Jiangnan Plakat by Yi Wu and Yanghua Yao is a highly esteemed winner of the very prestigious 2022 Železna nagrada A' Design Award in Grafično oblikovanje, ilustracija in vizualna komunikacija Competition Category.
ŽeleznaGrafika· 2022
Memory of Jiangnan Plakat
Client: Seoul National University of Fine Arts
Železna nagrada A' Design Award Winner in Grafika Category
Verified Award Winner
Verify Award Status for #132760The Design
About Memory of Jiangnan Plakat
Spomin na Jiangnan je plakat, ki temelji na tradicionalni kitajski pesmi. Zasnova črpa iz značilnosti napisov na orakeljskih kosteh in pečatne pisave, ki so poenostavljeni v jasne grafične oblike. Tradicionalni elementi so grafično preoblikovani, dekonstruirani in ponovno ustvarjeni, pri čemer so na obliko črk uporabljeni tridimenzionalni eksperimenti. Plakat je izdelan z digitalnim tiskom in meri 70 krat 100 centimetrov. Namen je mednarodnemu občinstvu predstaviti čar kulture Jiangnan, kitajskih pismenk in starodavne poezije.
The Recognition
About the Železna nagrada A' Design Award
Memory of Jiangnan Plakat je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od Memory of Jiangnan Plakat se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si Memory of Jiangnan Plakat zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Memory of Jiangnan is a traditional Chinese poetry. The basic creation part refers to the characteristics of oracle bone inscriptions and seal script, and has been simplified. In the overall creation, we graphically transformed traditional elements, tried 3D experiments, deconstructed and recreated, and tried to find and break the balance between tradition and modernity. We hope to show the charm of Jiangnan culture and Chinese characters and ancient poems to the world through the poster.
- Dimensions & Packaging
- 70*100cm
- Tags
- poster，Jiangnan cultural
- Production Technology
- Digital printing
- Design Challenge
- The decomposition and reconstruction of Jiangnan cultural elements
- Research
- "Everyone says Jiangnan is good."The memory of Jiangnan is traditional Chinese poetry. The basic creation part refers to the characteristics of oracle bone inscriptions and seal script and has been simplified. In the overall creation, we graphically transformed traditional elements, tried 3D experiments, deconstructed and recreated, and tried to find and break the balance between tradition and modernity. We hope to show the charm of Jiangnan culture and Chinese characters and ancient poems to the world through the poster.
- Inspiration
- "Everyone says Jiangnan is good." Jiangnan is the most beautiful image under the pen of the poet and the nostalgia in the heart of the Chinese literati. And Jiangnan culture is the most humanistic charm and aesthetic spirit of Chinese culture is the most poetic, graceful chapter of the Chinese dream.
- Project Duration
- The project started in April 2021
- Team Members
- YI WU
YANGHUA YAO
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